inkFrog enables Shopify sellers to quickly begin selling on eBay without having to find new hours in the day or new employees to manage an eBay store.
To make the most of eBay, however, consider making the eBay listings that inkFrog creates for you different from the Shopify listings they're based on. In particular, consider changing their title and price.
How eBay is Different, and Why it Matters
Your eBay listings target a different audience from the one reached by your Shopify store, and they do this on a shopping platform—specifically, a marketplace—that has its own unique characteristics.
eBay shoppers shop by keyword, and see competitors' products alongside yours.
On eBay your titles and prices are uniquely important because:
eBay is search-based. eBay shoppers usually make purchases by typing keywords for products into eBay's search box. Your eBay sales therefore depend on how well your titles include product-relevant keywords that shoppers search for. Most of the time, you'll do better if your eBay titles are longer, more specific, and more descriptive than your Shopify titles.
Competition levels on eBay are higher. Because eBay shoppers are searching on eBay by product, rather than browsing through your products alone, they're shown other offers alongside yours. For this reason, on eBay competitive pricing can be key to earning that first shopper click—the one that leads to your buy button, rather that someone else's.
So while it's certainly possible to use inkFrog to simply publish your Shopify listings to eBay as they are, it's usually worth the extra work to customize your titles and prices for eBay.
Enabling Listing Differences in Your Synchronization Settings
To customize your eBay listings in inkFrog, begin by carefully configuring the synchronization settings for your linked Shopify store.
Find sync settings at "Store Connector" → your store name → "Settings" in inkFrog.
By default, when you link a Shopify store your titles, descriptions, and prices are synchronized from Shopify to inkFrog (and thus, automatically, to eBay), but not vice-versa.
By default, your Shopify titles and prices will overwrite data in inkFrog when different.
If you leave these default settings in place, import your Shopify listings, and then customize them, your changes will quickly be overwritten as inkFrog updates the listings in your database from those in your Shopify store.
If you'd like to customize your eBay listing titles and prices to be different from those on your Shopify store, change your synchronization settings so that they look like this:
Disable title and price sync entirely to enable Shopify and inkFrog versions to differ.
With synchronization disabled for title and price, changes that you make to your eBay listing titles and prices will neither be overwritten by your Shopify store data, nor used to overwrite your Shopify store titles and prices.
Note that you can also configure synchronization for other parts of your listings—descriptions, inventory levels, out-of-stock situations, and more—as a part of your eBay strategy. Consider also looking at and configuring these other settings to suit your needs.
Editing your Titles and Prices in inkFrog
With your synchronization settings properly configured to enable your listings to differ, simply begin to edit your listings in inkFrog after import. Open the Listings area of your inkFrog account and focus first on what you believe to be your highest-value eBay listings.
Click the edit button (it looks like a pencil) to the far-right of a listing to open it. Once inside, you can add relevant keywords to your title:
- Shopify title: "The Banker - Our Cowhide Folio"
- Better eBay title: "Genuine Leather Full-Grain Cowhide Business Notebook Folio, A4 Size, Black"
Edit your listing titles and prices in inkFrog to change them on eBay.
After updating your title, do research on eBay to find current prices on offer for products like yours. Adjust your price, if your margins can tolerate it, to position yourself in the same ballpark as most of the sellers competing against you. For the biggest possible boost, match or even beat the lowest prices.
When you're done, click "Save" → "Save & revise listing" to save your changes and update your listing on eBay to reflect them.
Is It Worth the Investment?
For sellers with a large number of SKUs that rely both on Shopify and on eBay equally, it's often a better long-term strategy to find a middle ground between the title and pricing realities on Shopify and those on eBay.
Finding this middle ground, then using inkFrog to keep Shopify and eBay data precisely in sync can save a huge amount of time when there are a great many products and listings to manage.
If, however, Shopify is your primary place of business, yet you'd like your eBay sideline to perform better—or if you want to customize a few of your most important products for eBay without affecting your pages—it's worth the investment to modify your sync settings, then edit your eBay titles and prices in inkFrog to maximize your eBay sales.
Posted on July 13, 2018
For maximum sales, your Shopify and eBay listings should differ slightly. Here's why, what to change, and how to tweak inkFrog settings to enable it.
Many eBay-first or eBay-only sellers use inkFrog as a way to create, manage, and streamline the operation of their eBay stores—but if Shopify is your first or major sales channel, you'll use inkFrog in a slightly different way.
Rather than working inside inkFrog every day, as a Shopify seller you'll use inkFrog to ensure that the work you do in Shopify is reflected in your eBay store, and that orders placed on eBay can be fulfilled from within Shopify:
Use inkFrog as a painless way to get your Shopify products up for sale on eBay.
Products that you publish in Shopify can be imported into inkFrog, which will use them to generate eBay listings.
Sales that you make on Shopify are able to update your eBay inventory levels and vice-versa.
Orders from both can be processed and shipped from within Shopify.
In short, inkFrog connects an eBay seller account to your Shopify store in a way that makes eBay sales activity nearly transparent. As you sell, you'll continue to work primarily in Shopify, since inkFrog does not create or publish product listings on Shopify.
Instead, inkFrog creates eBay listings from your Shopify inventory, then keeps listings and orders on both platforms in sync according to your preferences.
Getting Your Products Online
When you add new products to your lineup, first publish them for sale on Shopify. Any products you offer for sale on Shopify can then be imported and listed on eBay using inkFrog:
In inkFrog, select "Store Connector" → your-store.myshopify.com.
Opt to import new products from your Shopify store.
Revise them as necessary to optimize them for eBay sales, then have inkFrog list them to eBay for you.
Remember as you do this to ensure that your synchronization settings enable differences to exist in the parts of your listings that you plan to customize.
Publish new products to Shopify first. Then, use inkFrog to manage them on eBay.
Once inkFrog creates eBay listings for you, your eBay listings and the Shopify products that you used to create them are connected inside inkFrog. Listing details, prices, inventory levels, and/or orders are automatically shared, if each of these kinds of synchronization is enabled, between your Shopify and eBay stores.
Note that if you're already selling on both eBay and Shopify, you can use inkFrog's import process instead to "map" existing eBay listings to your Shopify listings for the same products, so that this synchronization can begin. Before doing this, be sure to double-check your synchronization settings, to ensure that listings on one platform don't overwrite listings on the other unexpectedly.
Managing Day-to-Day Operations
Most sellers find that the following workflow makes it easy to manage their Shopify and eBay sales while using inkFrog:
Configure inkFrog to synchronize inventory levels and prices between the two platforms.
Configure inkFrog to synchronize any orders placed on eBay back to your Shopify account.
Then, process all orders, respond to all messages, and manage your day-to-day business operations for both platforms from within Shopify.
Sync inventory levels and orders back to Shopify, to manage your sales in one place.
The wealth of options enables a nearly "set it and forget it" eBay selling experience.
inkFrog Makes it Easy to Add eBay Sales to Your Shopify Business
Using the general workflow outlined above, you can add eBay as a new sales channel to your Shopify business quickly.
Continue to think of Shopify as the center of your business, and continue to publish new products and fulfill orders from within Shopify, using inkFrog to create and manage your eBay listings for you.
Listing data, inventory levels, and prices stay synchronized according to your preferences, and with eBay orders and messages accessible from within Shopify thanks to inkFrog, your existing fulfillment workflows don't have to change.
Are you a Shopify seller who's ready to start selling on eBay, too? Try inkFrog today!
Posted on July 13, 2018
Sell on Shopify and want to sell on eBay? Here's how inkFrog can get you up and running quickly, along with some big-picture best practices.
inkFrog provides you with powerful listing template tools that enable you to:
Customize information-rich designer templates for use in your eBay listings
Accumulate your own library of customized designer templates over time
Automatically update all of your live listings just by editing the templates that they use
inkFrog offers you hundreds of designer templates and the ability to customize them.
Policy, Brand, and Other Updates
There are some obvious uses for the ability to easily leverage and edit designer listing templates, and to apply those updates across many live listings.
inkFrog tools make it easy to comply with rapid-fire changes to eBay's listing policies. inkFrog users can simply edit one or a handful of templates, then apply them across hundreds or thousands of live listings, rather than having to edit every listing by hand.
Using inkFrog templates and the closely related idea of inkFrog profiles also makes it far easier for you to create all of those listings in the first place. Outline the important details and designs once, then use these as your automatic starting points for every new listing.
But that's not all. Here are some other benefits enabled by inkFrog templates that will propel you to the top of your niche.
Better "Hard" Promotion
Using inkFrog templates, you can quickly design and roll out listings that put great promotional offers or timely material front and center for your shoppers. With templates, you can do this quickly; it's no longer a massive effort to add a banner, a badge, or the latest customer testimonial.
Would you like to have a sale? Offer a bundle deal? Have a new product, policy, or accolade that could—if the buying public saw it—enhance your ability to make sales?
Just roll out a new template variation to any selection of your listings with a single click—and then roll it back again (or replace it with something new) whenever the time is right.
With inkFrog, deploy promotional content across hundreds or thousands of listings in minutes.
Better "Soft" Promotion
Brick-and-mortar stores decorate seasonally and for holidays because festive surroundings reinforce shopper motivations and interest. Want to do the same on eBay?
With inkFrog it only takes minutes to update your entire library of listings with a particular a seasonal or holiday look, and it's equally easy to revert once a season or holiday has passed.
eBay sellers have traditionally done less of this kind of promotion because it's a lot of work to "decorate the store for the season" when the store consists of dozens and dozens of listings. Adopt inkFrog and it suddenly becomes a sound—and easy—strategy to adopt.
Every seller wants to cross-promote their listings, and with inkFrog, you can do this effectively once again—even without the dedicated tools that eBay retired years ago and without using the kinds of "active content" that eBay banned in 2017.
Most of inkFrog's professionally-designed templates have ample, pre-configured space for cross promotion that you can use to direct shoppers to new, promoted, or related inventory. The "update many listings with one click" nature of inkFrog templates brings strong cross-promotion strategies into the realm of the possible again.
With inkFrog, you can once again assemble powerful, timely cross-promotion campaigns and put them into effect without worrying that the effort involved will outweigh the sales gains.
Leverage the benefits of effective cross-promotion again—no matter what you sell.
Policy, Brand, and Other Updates
inkFrog enables you to quickly update other aspects of your listings, no matter what they are:
Any combination of the above
This frees you to powerfully represent these kinds of initiatives in your listings, knowing that you can update your entire inventory rapidly and with minimal effort, whatever the reason.
Strategic Freedom and the Freedom to Execute
The takeaway? inkFrog offers you hundreds of professionally designed, completely customizable templates that can be rolled out to any number of eBay listings in moments.
For sellers like you, this means a new universe of capabilities. With inkFrog, you're free to build marketing and sales strategies that weren't previously practical for you—and to execute on them without the constraints that limit many other eBay sellers.
Sound good? Try inkFrog today!
Posted on July 06, 2018
inkFrog's designer templates make it easy to create and update your listings—and this opens up a world of possibilities for your eBay sales.
If you use inkFrog, yet you're still creating your listings one by one, it's time to learn about profiles.
inkFrog profiles enable you to list so quickly and easily that you'll never want to create listings one at a time again. If you haven't already done so, now is the time to put profiles to use. Here's how.
What Profiles Are For
Put simply, profiles are bundles of eBay listing form settings that you find yourself using over and over again as you list.
Profiles give you a way to save these repetitive settings. You spell them out as a bundle, give the bundle a name, and then inkFrog automatically fills out that part of the listing form for you whenever you ask it to.
Dozens of choices are made in creating an eBay listing. inkFrog profiles streamline this process.
There are five kinds of profiles in inkFrog—listing profiles, shipping profiles, return profiles, payment profiles, and master profiles that tie the others together.
Here's how they work and what to do with them.
In listing profiles, you create named bundles of settings that each outline:
A catalog entry, eBay category, and optional second category
A listing format (fixed price, auction, etc.)
An optional eBay Giving Works ID and donation percentage
An inventory or product location
An inkFrog listing template
Use profiles to bundle eBay listing form settings that you use over and over again.
In shipping profiles, you create named bundles of settings that each outline:
A type of shipping rate (flat, calculated, freight, etc.)
Eligibility for eBay's Global Shipping Program
Handling time for shipment
Eligible destinations or exclusions
One or multiple carrier services and rates
In return profiles, you create named bundles of settings that each outline:
Whether or not returns are accepted and the length of the returns period
How refunds for returns are issued and who pays for return shipping
Any restocking fees for returns
A detailed return policy explanation
In payment profiles, you create named bundles of settings that each outline:
Kind(s) of payments accepted
A PayPal payment address
Whether or not immediate payment is required
How and where to apply sales taxes
How to Begin and What to Do
Build a profile for each bundle of settings you repeatedly use as you list on eBay. Do this by visiting a profile area in your inkFrog sidebar, then clicking the "Create New... Profile" button.
Do you repeatedly create fixed-price listings in a particular category, with inventory in a particular location, using one custom inkFrog template? Click "Listing Profiles" → "Create New" to create a listing profile that spells these settings out.
Do you repeatedly create listings that direct payment to a particular PayPal address, requiring immediate payment? Click "Payment Profiles" → "Create New" to create a payment profile that spells these settings out.
And so on.
After you build listing profiles, shipping profiles, return profiles, and payment profiles that represent your most commonly repeated eBay listing form settings, you're ready to create some master profiles.
Each master profile may contain:
Product images and/or SKUs
Pricing, quantity, and cost information
A listing profile
A shipping profile
A returns profile
A payment profile
You can add to or modify these each time you use a master profile to create a new listing.
Notice that the listing, shipping, return, and payment profiles that you built now function like Lego blocks, enabling you to quickly build a master profile for each kind of product you carry.
Each master profile can contain frequently used text and images for a particular type of product(s), along with all of the eBay listing form details that you'd normally use to sell them.
It's easy to create new eBay listings from your master profiles.
Once you have a master profile for a product, creating new listings for it is really fast. Just:
Click the icon on the far right of the master profile you'd like to list.
Select "New" and make any last moment changes or customizations needed.
Select "Save" → "Save to library" (to create a new listing in your library) or "Save" → "Save to library & launch" (to create a new listing and post it live on eBay).
With your profiles in place, you'll be able to create and publish new eBay listings at a startlingly rapid clip, without irritatingly repetitive effort.
Make Changes More Easily
All of this is great and saves tons of time, but now for the best part.
The best part is that when you create listings using profiles, you can change every listing that relies on a particular profile just by changing that profile.
So, for example:
If you move your warehouse to a new ZIP code, edit your listing profile(s) to reflect your new ZIP code; all of the associated listings will automatically be updated.
If you switch to a new shipping carrier or service, edit your shipping profile(s) to reflect your new shipping policy; all of the associated listings will automatically be updated.
With profiles, you can update—not merely create—dozens and dozens of listings easily.
With profiles, you won't just create listings more quickly than ever before; you'll maintain them more rapidly and easily than ever before, too.
Sound good? Log into your inkFrog account and give profiles a try—or if you don't yet have inkFrog, try it today!
Posted on July 06, 2018
Still creating eBay listings one at a time? Uncertain about what inkFrog profiles do? See how to use inkFrog profiles—and why they'll save you tons of time.
Join the Newsletter