"I’ve been selling on eBay since 2002! I was having a garage sale, and there was a lady buying everything I had at the garage sale. I asked her if she had children, because it was mostly children’s clothing, and she said “Oh, no. I don’t have kids. I’m selling this on eBay!” I had no idea what eBay was at the time, so I closed the garage, and opened my store. Initially, I used eBay’s photo uploading, but they used to charge for photos back then. I used a few other photo hosting services, but on a seller’s page, I noticed they had the nicest templates, and variety of listing set ups. At the bottom, it said `Hosted by inkFrog`. So, I went to inkFrog, and signed up. I’m not sure how many years ago that was, but I’m sure you can see it in my history! I’ve never looked back, though.
I’ve used inkFrog since then, and through many changes to my business, growing pains with eBay, and listing requirement changes, I’ve always found inkFrog to be an extremely user friendly site. I’ve grown with their platform, and appreciate all of the changes, and options available. I also like the fact that they are EXTREMELY responsive with any inquiries. The site has some excellent features, not only the fact that I can easily locate my images, it also has great templates, that help give my listings a boost in appearance, they also have a great photo editor, that allows me to tweak my photos for maximum appeal. I must say, however, my favorite feature is the bulk edit. eBay is constantly changing requirements, and the bulk edit tool makes my life so much easier! I usually have about 1,000 listings on eBay at any time, so bulk editing allows me to still have a life!! I love how it allows me to link to a specific selection, for example, I use a shipping tool, that has everything filled in for first class, priority, and worldwide shipping. The tool allows me to click one button that has all of the options I want, already selected. It’s a game changer. I can edit listings in about 10 minutes, as opposed to hours!!
The value that inkFrog adds to my business is immeasurable. I am always crunched for time, and inkFrog allows me to run my business without spending hours cropping photos, organizing them in files, creating templates, and typing descriptions. I love inkFrog!!" - Alyson Colosia
You can visit Cut Labels here:
Posted on March 14, 2019
I’ve always found inkFrog to be an extremely user friendly site
From Parker Irish at LM Treasures:
How long have you been selling on eBay and when did you start using inkFrog?
Selling on eBay 20 years and ink frog 3 months
How has inkFrog helped your business?
Simplified eBay listing and templates.
Is there anything else you would like readers to know?
That we also rent our statues!
You can visit LM Treasurers here:
Posted on March 14, 2019
LM Treasurers Uses inkFrog for Simplified eBay Listing and Templates
"I have been selling on Ebay for 18 years. I started using Inkfrog not long after you first started. I believe it was Spare Dollar back then. Using your service has made my business a lot easier than using the listing service through Ebay. It has also saved me a lot of money by using your service. I would definitely recommend Inkfrog over other listing sites." - Brenda Testement
You can visit Brendas Vintage Sewing Patterns here:
Posted on March 14, 2019
I would definitely recommend Inkfrog over other listing sites.
"We have been in business since 2011, and have been selling on eBay since 2012 as a supplement to our website. We use eBay to bring in new customers, since eBay is considered a trusted website like Amazon. We started using inkFrog about 3 years ago, when we converted over to Shopify.
Shopify stores and inkFrog are a great match and we find the integration to be particularly easy to use. We really prefer a smooth sailing operating system, and inkFrog provides the right amount of coordination between eBay and Shopify.
We are a niche product in Modern Vintage, and we find most of our returning customers do stem from a purchase they made through our eBay store. Our boutique features an array of styles for any size, and we even offer a special shopping service to our customers who want to pre-order and special order dresses in colors and specific sizes (particular brands). We love to exceed in customer service and go above and beyond to make sure yours hopping experience is exceptional!" - Sandra D. Cimino
You can visit BoutiqueNoir here:
Posted on March 14, 2019
Shopify stores and inkFrog are a great match and we find the integration to be particularly easy to use.
This article was written by Cara Wood, Digital Marketing Manager, ShopPad.
Most Shopify store owners are busy people. Between running a store, often working another job and all the other things life throws our way, who has time for many of the full-scale campaigns that are needed to make sales? The good news is that there are many small tweaks a Shopify store owner can make to their site that will result in an increase in sales, while you’re trying to make the time for some bigger campaigns.
1. Display your prices in the local currency.
Selling internationally? Perhaps the easiest tweak you can make to increase sales is to simply make sure your prices are displayed in the local currency. It helps site visitors both trust your site and know exactly how much they’re spending. Shopify users can install Coin to run this switch continuously in the background without ever having to think about it again.
2. Follow up with abandoned carts.
Various statistics from around the web show that around 70% of carts are abandoned. That’s, well, a lot of sales lost. An excellent way to get at least some of those shoppers to bite the bullet and actually purchase is by following up by email with the visitor. You can remind them to purchase or even offer them a discount. As a Shopify user, it gets even easier. You can install an app like Kit Karts to run this whole program for you. All you do is download the app, set up your template, and then sit back and watch the sales roll in.
3. Display trust seals.
58.4% of people decide not to make a purchase because they don’t trust a website’s payment security. Simply by downloading a trust seal app, like Trustful - Trust Badges, you can make sure that you aren’t missing out on potentially 60% of your sales. Display your payment security badges as well as any money back guarantee or return policy badges that are applicable.
4. Tag your items on Instagram.
Did you know that Shopify has a native integration with Instagram that allows you to tag your products in your photos, which in turn enables Instagrammers to shop right from your feed? Did you further know that you can see a 300% ROI on that feature? This is such an easy way to raise your sales that you literally can’t afford to hit snooze on this feature.
5. Create an easy return policy.
I’ve written before about how to create an easy return policy to raise sales on your site. It seems counter-intuitive, but it really works, in two ways:
First, new customers feel like they can try your products with no risk before fully committing to them.
Second, customers who actually return an item and are met with as little friction as possible are more likely to make a follow-up purchase. Zappos learned that 95% of all customers who made a single, easy return made a follow-up purchase. And even beyond that, those customers went on to become Zappos’ best customers. So don’t snooze on this technique.
Wrap It Up
These five tweaks will increase your sales while you focus on more important tasks, like innovating the next big thing in retail.
Posted on March 06, 2019
5 Small Tweaks That Will Increase Your Shopify Sales
Some sellers were taken by surprise by eBay’s recent announcement that soon all fixed-price listings will be Good 'Til Cancelled listings.
After all, unlike fixed-price listings of the past, Good 'Til Cancelled (GTC) listings run for 30 days and then automatically relist, incurring new fees in the process. Fine if this is what you intend—but it does mean the potential for what amounts to unintended rebilling of eBay fees.
Click "Settings" → "GTC Watchdog" to start inkFrog's new Good 'Til Cancelled watchdog tool.
Not to worry, though—as always, inkFrog is ready to help sellers to manage any eBay busywork they'd prefer not to handle themselves.
Automatically Manage Your GTC Listings with GTC Watchdog
Following eBay's announcement, we've introduced a new tool called GTC Watchdog. This tool enables you to:
Create rules that automatically cancel GTC listings you no longer need
Tie these rules to particular eBay seller accounts, categories, or price ranges
Pause or resume each rule you've created according to your ongoing needs
Here's how to use it.
1. Start The Tool
Start the GTC Watchdog tool by clicking "Settings" → "GTC Watchdog" in your inkFrog account.
The first time you start the tool, no rules will be visible (because you haven't created any yet). Once you've created rules to manage your GTC listings, they'll be shown each time you start the tool.
2. Create a Rule
Click "Create New GTC Watchdog Rule" on the upper-left to create a new rule for managing Good 'Til Cancelled listings.
Click "Create New GTC Watchdog Rule" to create a new rule.
Each time you create a rule, you'll asked to enter details about the GTC listings you'd like to manage. Simply go down the list, adding or selecting each detail, then click "Save new rule" when you're done.
Edit or complete each of the items shown to build your new GTC Watchdog rule.
Here's a brief description of what each detail is used for:
Use the "Primary Category" option to decide which category of your listings a rule will affect.
"Rule Name" — Enter a name for the rule you're about to create. This name will be shown in the list of GTC Watchdog rules you've previously created.
"eBay Account" — Select the eBay account to which this rule will apply. Only listings belonging to this account will be affected by this rule.
"eBay Market" — Select the eBay marketplace on which this rule will apply. Only listings on this eBay marketplace will be affected by this rule.
"Primary Category" — Click "edit" to select a particular category to which this rule applies. If you select a category, only listings in the category you select will be affected by this rule. Leave this option at its default setting ("Any") to affect your GTC listings in all categories.
"Pricing" — Specify the price range to which this rule applies. You can select any of equal to, greater than, or less than, then enter an amount. If you specify a price range, only listings in the price range you specify will be affected by this rule. Leave this option at its default setting ("Any price") to affect your GTC listings at any price.
Be sure to check "Enable rule immediately..." if you'd like your rule to be active after saving.
"Action" — Specify when GTC Watchdog should automatically cancel listings that match the criteria you've outlined. Enter a number of days here. Enter "1" to cancel listings one day before they automatically relist, "2" to cancel listings two days before they automatically relist, and so on.
"Ignore Auto Relist Rules" — Check this box if you'd like inkFrog to avoid automatically relisting when GTC Watchdog is responsible for the listing's end. Note that this refers to relisting rules you've created inside inkFrog, not the automatic relisting of GTC listings at eBay.
"Enable rule immediately" — Check this box if you'd like this rule to go into effect immediately upon saving. Note that if you have active Good 'Til Cancelled listings that match the criteria, they will be immediately ended, just as you'd expect. A count of the number of listings that would be effective is shown to the right of this checkbox.
3. Pause, Resume, or Edit Rules as Needed
Once you have created and saved one or several GTC Watchdog rules, you can pause or resume them at any time on an as-needed basis. First, click "Settings" → "GTC Watchdog" to show the list of rules you've created.
After you create rules, you can pause, resume, or edit them from the tool.
Now, while looking at your list of rules:
Click the pause ("❚❚") button to pause an existing rule. While it is paused, it will have no effect.
Click the play ("▶") button to activate a rule or to resume a previously paused rule.
Click the pencil ("✎") button to open a rule once again for further editing.
There you have it—inkFrog's newest tool arrives just on time, to enable sellers to avoid any sticky problems caused by eBay's transition to Good 'Til Cancelled for all fixed-price listings.
And if you use a lot of fixed-price listings, but don't have inkFrog? Sounds like you'd better get it!
Posted on February 28, 2019
eBay's choice to make all fixed-price listings Good 'Til Cancelled surprised many sellers. Not to worry—inkFrog has a tool for that.
Some eBay, Amazon, or Shopify sellers are natural-born entrepreneurs with a head for business. They come up with spreadsheets in their sleep and can quote statistics and dollar figures over the lightest lunch.
Keep track of the products that you source and how much it costs you for each item in your inventory.
Others... get into online sales for the love of the particular products that the sell, or the particular niches in which they sell, or for the love of having an independent or home-based business.
For the naturally data-challenged, here are seven basic conceptual steps that will help you to turn your labor-of-love eBay business into an eBay business that also uses real data to ensure success.
1. Track what you source and what it costs you.
Whatever your method of sourcing products, keep a tally of which products you've acquired for resale and how much you've paid overall—including extra costs like any freight and customs costs—to acquire them.
Without this basic information, it'll be hard to figure out which products are helping you and which products are hurting you down the road.
2. Track what you list.
Keep track of which products you've listed and how you've listed them. Try listing them in at least two, or even several ways for each product.
Try out different versions of your listings for each product—not just different titles, descriptions, and images, but different shipping and returns policies as well.
Using more than one eBay account
Using more than one set of product images
Using different descriptions and titles
Keep track of the listings that you create and which products they're associated with.
3. Track what you sell.
Each time you make a sale, log it and associate it in your records with the particular listing and set of listing policies (returns, shipping, and so on) that led to the sale, so that you know which listings work for each product.
Don't forget to include additional important information about each sale that you make:
The date on which the sale was made
How much the shopper paid for the sale
All of this information will help you to understand which products and listings are profitable for you, and which aren't.
4. Track your fulfillment costs and fees.
For each sale, also log, after the fact, your:
Monitor how many sales you make, how long it takes to make sales, and how much it costs you to complete each sale, including fulfillment costs and fees.
Packaging costs and fees
Shipping costs and fees
Marketplace costs and fees
These are real details that figure into your cost of doing business.
5. Figure out how much you earn for each sale of each product.
Using the information you've logged above, for each product you sell, figure out how much it costs you acquire and sell an item, and how much you earn back each time you sell an item.
6. Come up with overall numbers.
Now gather the data you've accumulated in all of the steps above. Note:
How long on average it takes to sell different kinds of products
Which products ultimately sell out and which products may never sell out
Which listings for each product are generating the most sales
Which products are ultimately profitable and which products aren't
Which products sell best during particular time periods or seasons
Don't be sentimental about particular products or strategies. If something in your business isn't earning you any money, don't do it or sell it any longer. (Image: © Citalliance / Dreamstime)
Which of these factors is most important to you will depend on your own business and the goals that you have for your business, as well as on your levels of patience and determination.
7. Cull the herd of losers, double-down on winners.
At the end of the day, what will be clear to you is that some of your products are winners. They earn you money, and you don't have to wait forever for it to come back in after sourcing inventory.
Some of your listings will also be winners. They work well to sell products—better than alternative variations—and entice shoppers to buy.
What you'll also see is that some of your products or listings are losers. They:
Just don't sell
Just don't lead to sales as well as other variations do
Don't earn you as much money as you'd like them to earn you
Require more time and attention than they're worth
Don't be sentimental. You're running a business. Once you spot losers—even if you like the product—get them out of your way:
Liquidate your remaining inventory at a lower cost to encourage sales
Move them out of your inventory and move on
Meanwhile, take the winners—the best products and the best listings—and include more of those kinds of products or listings in your business. Wash, rinse, repeat.
It Doesn't Have to Be Rocket Science
As you can see above, running a numbers-driven business doesn't have to be rocket science. Even the least numbers-friendly person can keep a paper ledger or a basic Excel spreadsheet and run some basic numbers every now and then.
Doing so is a key step to being a successful online seller—even if you're absolutely in love with your products, your niche, and your shoppers.
Posted on February 28, 2019
Even if you're not naturally a numbers person, you can use these simple steps to help you run a successful numbers-based business on eBay.
One of the great things about inkFrog is how it can help you to streamline and accelerate your eBay workflows, saving you hours and hours of work.
A simple, clean eBay listing form that's little more than a title box, a description box, and a link to upload images? You can have it with inkFrog.
Sometimes, saving mental clutter and needless scrolling is also a huge benefit, as these distractions can lead to accidental extra clicks and mental exhaustion by the end of the day.
1. Create profiles and templates if you haven't already.
Though it's not absolutely required, you'll save the most time if you create default listing, shipping, payment, and return profiles for your eBay sales—and a library of the most common variations you'll use for each of these.
Click the cog icon in the listing creator to bring up this dialog. It enables you to hide parts of the listing form you've covered using profiles, so that you can pare down your listing creation workflow to include only the parts of the form that you need to focus on.
Take the time also to select a designer inkFrog template and apply the most common customizations to your template.
With these things done, you're ready to race through listing creation in the future.
2. In the listing creator, click on the "cog" icon.
At the upper left of the listing creator in inkFrog, there's a cog icon that enables you to customize the parts of the listing tool that will be expanded or visible by default.
Click on this cog to see a list of the parts of the listing form—a list on which you can cause various parts of the form to be enabled (expanded) or disabled (collapsed) each time you begin creating a new listing.
If you sell a narrow range of products or already have profiles created for each product, and rarely make changes to the contents of these parts of listings apart from applying an existing profile, you can simply uncheck them to hide them.
3. Use the drop-down profiles menu to apply particular profiles.
In cases in which your default listing profiles aren't correct, use the drop-down menu at the top-right of the listing creator to apply alternate pre-defined profiles for your listings.
Click "Prefill" to see the list of profile types and select the type of profile—master, listing, shipping, payment, or return—that you'd like to apply. In the pop-up menu that appears, select the profile you'd like to apply to the listing you're creating.
You can use the "Prefill" drop-down list to pre-populate hidden parts of the listing form using profiles that you've previously created, saving you time and distraction.
After you make your selection, the details from the profile in question will be applied behind the scenes—no need for your view of the listing you're currently creating to be cluttered by scads of details you've previously outlined.
4. Focus on the details unique to each listing.
With your listing creator view cleaned up by hiding areas you no longer need to directly edit each time you create a listing, you're free to focus on a shorter, cleaner listing form.
This enables you to speed through handful of items that do need to be customized for each newly created listing—for example, product images, title, and description, or whatever items you've left visible for your particular case.
Faster is Better
Little tricks like this—that enable you to pre-define profiles for the listings you create, then hide the parts of the listing form you no longer need to save you clicks, scrolling, time, and attention—are what inkFrog is all about.
And with your profiles, template, and listing creator view customized, you'll be able to race through the creation of new listings at double or triple the normal rate—with better accuracy and fewer mistakes, too.
Sound like you could use a tool like this? Try inkFrog today.
Posted on February 28, 2019
A radically simple eBay listing form that you can blast through in seconds? You can have it with inkFrog. Here's how.
There are at least a few dozen metric tons of tips, tricks, and tutorials to help you to sell more online, particularly on marketplaces like eBay and Amazon.
It's true that most of this information is very helpful, but it's also true that there are a few useful strategies for boosting sales that are rarely mentioned on the blogs and in the YouTube videos.
If you've taken care of the basics, have your stores up and running, and are happily using inkFrog for smooth day-to-day operations, here are four ideas to help you to go a step further in your marketing and sales efforts on eBay and Amazon.
Both eBay and Amazon host product reviews that can sway shoppers when averages are positive.
1. Ask for reviews of your products.
Both eBay and Amazon enable shoppers to write product reviews.
Amazon is probably the single most important product review site online, and products that have a review average of four or five stars see a significant boost in sales over products with no reviews.
eBay reviews are less well-known and less impactful overall, but even so, having a four- or five-star indicator above your catalog product listing can help to sway buyer decisions. On top of that, eBay also reveals which seller sold a given product to the shopper that reviews it, enabling shoppers to locate the sellers that have made shoppers for particular products happy.
If you're confident about the quality of your products (and you should be), don't just use follow-up email to encourage shoppers to leave feedback about your eBay seller ID or Amazon store. Encourage them to write positive reviews your products as well if they're satisfied with their purchases.
2. Complete your store and seller profile information.
On-the-fence shoppers can be wary about buying from independent sellers. This is particularly true if said independent sellers don't offer much information about themselves in the spaces provided.
eBay and Amazon both offer store pages and eBay also offers a feedback profile page where you can brand your business with images and text about your business. Use this space to tell prospective shoppers about your business and to provide them with at least one graphic or logo that will stick in their memory.
An empty or blank profile page suggests to shoppers that you're small-time, not established, or just not paying attention, while a nicely curated profile page says just the opposite and can encourage bookmarks and repeat sales.
These days, it's easy to start a blog or a vlog to create content and excitement about your products and niche.
3. Promote or advertise your store in other online venues.
Much of the tutorial information about selling on eBay and Amazon emphasizes being found in eBay search or achieving placement in the Amazon Buy Box. Both of these are important for eBay and Amazon sellers, respectively, but their reach is limited—they promote you to shoppers that are already on eBay and Amazon.
You can do a great deal, however, to promote your listings beyond the confines of eBay and Amazon. If your business is up and running and you're looking for new ways to gain an edge and drive new traffic to your products, consider and research each of the following strategies:
Sharing your listings via major social media platforms
Using Google Ads and other ad platforms to bring new shoppers to your store and products
Creating a blog or website, providing useful content about your niche, that also promotes your listings
Each of these strategies can pay big dividends in sales, and none of them needs to be particularly expensive. So if you've already spent significant time optimizing your product listings and marketplace profile, think beyond the marketplace and reach shoppers across the broader web.
4. Promote your business publicly.
Too often, sellers focus all of their energy on the online portion of their business. Sometimes, good, old-fashioned PR and pavement-pounding can also pay dividends. Consider each of the following strategies to promote your business as a whole, rather than just promoting individual products:
- Get local press coverage as a small business owner in your town or city
- Reach out to blogs and podcasts that cover the kinds of products you sell and offer to contribute
- Represent your business at meetups, conferences, or events related to your sales niche
- Begin to host your own regular meetups at which you demo products and offer discounts
Search traffic is the lifeblood of online sales, yes, but for many sellers there are many additional sales to be earned by gaining exposure for their brand and business and building a network of interested, dedicated friends and shoppers—to make purchases and promote you by word-of-mouth.
Every Little Bit Counts
These strategies aren't day-one strategies for your business—it's important to get your listings, prices, policies, and fulfillment practices right first—but once these ducks are in a row, you'll be well-served by them.
If, on the other hand, you don't have your ducks in a row yet—start by getting inkFrog and our Amazon selling software for getting your products online and selling. Then, return to these tips when you're ready to take the next step toward an established business.
Posted on February 28, 2019
Once you've got the eBay and Amazon basics in place, ask yourself whether you're doing these additional things to make more sales.
eBay has issued an unusual 2019 Early Seller Update to enable sellers to "start taking advantage of new features" without having to wait for its usual April update.
eBay has issued an unusual "early seller update" for February and March of 2019 detailing new promotional offers, Seller Hub features, and listing properties.
Here are some of the most important changes.
New Promotional Offers
A new "Offer to buyers" feature enables sellers to make special targeted offers to people who shop for their items or who "are interested" in their items.
Listings that are eligible to be promoted to shoppers this way will be marked as such inside Seller Hub. Listings don't need to have been listed with the "Best Offer" feature to be eligible for promotion.
Once an offer is sent, shoppers have 48 hours to take advantage, and item(s) in the listing remain available for anyone to purchase while the offer is open.
Edit Listings, Get Orders Report in Seller Hub
The price, quantity, and custom label fields for listings in Seller Hub are being edit-enabled. Sellers will be able to click on these values and change them for active listings, without having to leave Seller Hub and open the listing editor.
eBay also plans to add the capability to enable the "Best Offer" feature for multiple listings directly from the Seller Hub view.
Starting in March, sellers will be able to download a CSV-format "Orders Report" that includes buyer and transaction information for all orders shown in a Seller Hub view.
All Fixed-Priced Listings Good 'Til Cancelled
Starting in March, all new fixed price item listings on eBay will be listed as "Good 'Til Cancelled" rather than some other, shorter, seller-selected duration.
These listings automatically renew every 30 days until sold, with a listing fee charged each time. As a part of this change, fixed-price listings will also remain live once all inventory sold, being shown as "out of stock" rather than as an ended listing.
Changes to Item Conditions and Product-Based Shopping
eBay is addressing some of the difficulties that sellers have faced with the eBay catalog and product-based shopping.
Rather than requiring sellers to link listings to a particular catalog item, which has proven difficult for some sellers and some items, they can instead fill out all item-specifics details for the product they're listing to comply with product-based shopping requirements.
Along with this change, the "New other" item condition in a number of categories is being changed either to "Open box" or to "Used - Like New" to make the nature of the item's condition more clear to shoppers.
Sales Tax Collection for Some U.S. Sellers
To comply with new regulations in Minnesota, Washington, Pennsylvania, Oklahoma, and possibly a growing list of other states, eBay announced last year that it would increasingly collect and remit sales tax on transactions for which this is required automatically, on sellers' behalves.
No particular seller action is required for this to occur, and no fee is charged for the service. eBay's goal is to enable small and independent sellers to comply with the complex and evolving web of sales tax regulations in the United States without undue cost or difficulty.
Starting in March, the "Orders Report" in Seller Hub will itemize the sales tax collected and remitted for each such transaction, to provide sellers with transparency and accounting information.
The April Update is Still Coming!
eBay is still planning to issue the usual Spring Seller Update in April of this year, so more changes are no doubt in the works.
In the meantime, eBay's page about the 2019 Early Seller Update can be found here.
Posted on February 28, 2019
In an unusual pre-spring update, eBay announces changes to promotional offers, Seller Hub, and fixed-price listings.
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