Watch the video below to learn how to configure your Amazon Seller Central connection with inkFrog Open:
Knowing how to use inkFrog's template editor is great, but it can also be overwhelming just to browse through the sheer number of designer templates that inkFrog offers, and to see how many elements each of them contains.
If you've thought about using inkFrog's designer templates, maybe even have one that you like picked out, but you just don't know where to start, this post is for you. Here are five key things to change as you customize templates for your own listings.
1. Your Logo
Most inkFrog templates have a space for your company or store logo, usually just marked "YOUR LOGO" until you insert your own in its place. When you open a template for editing, start by clicking on "YOUR LOGO" and replacing it with your own.
Start your customization by adding your own logo to the template.
2. Header Links
Across the top of many templates are a series of phrases like "SAVE IT" or "SHARE." These links are placeholders to indicate that you can replace them with other links that you'd like your buyers to have ready access to.
Edit the header items and add links to them.
Remember that you can not link to your own sales website, as this is against eBay rules, but you can otherwise edit each link to have any text (or image) and designation that you like. Here are some ideas to get started with:
Link to seasonal or sale categories in your store
Link to eBay's message system to make it easy for shoppers to contact you on eBay. Replace "<EBAYID>" with your eBay seller ID in this link:
Link to social media sharing tools, to make it easy for someone to share your eBay store. Replace
with the address of your eBay store in these links for Facebook, Twitter, and Pinterest:
You'll also find other ideas in the template editor, by clicking "TEXT" on the left side of the editor window, then "Store Links" → "Button Order" to view several commonly used links that you can either use in your header or add as a block.
Of course, all of these are just basic ideas—the point is that you have space across the top of your template to link to anything that falls within eBay rules, so use your imagination and cleverness skills to make use of it.
3. The "Hero" Image, Text, and Listing Images
"Hero" is just another word for "the first, biggest area that visitors see when they open your listing." In most templates, this will be a large image and a brief amount of text, usually indicating an ongoing promotion or something about your business.
Make the large image and text in the hero area (if present) your own.
Use this area to feature an image of your entire product line, or of someone taking joy in using one of your products, or in your business, or to show seasonal products.
Use the text to either promote your company briefly in general, or to name current offers, promotions, or the things that differentiate you from your competitors ("Always Free Shipping!" or "Celebrating 25 Years!" or similar).
Watch out for areas of the template that use large images for your listing images. Don't edit these, because they're to be replaced by images from your eBay listings. You'll know because listing image areas won't have any text overlaying the image(s).
4. Item Title and Description Styling
Use the controls on the right side of the editor window (not the controls that appear when you double-click) to change the styling for the item title and description in your listing template.
The most common change here is to alter the typeface, size, or color of the listing title, but use your imagination.
Change the styling of the item title and description to suit your tastes.
5. Listing Images and Image Links
At the bottom of most templates are a grid of images and labels that don't automatically populate with images from your listing(s). These areas are for you to use.
Get the images in the grid at the bottom of the template working for you.
Edit these to showcase and link to your most popular products, your most important store categories, or accessories that you also sell that buyers may be interested in.
Don't Forget to Preview
Once you're done using the editor to customize your listing template, remember to preview it to ensure that it works before actually using a template live on eBay.
To preview a template with one of your listings, open the listing in your listing library, scroll down and select the template that you'd like to use, and then click the "Preview" button.
Preview your customizations before submitting actual listings using your new template.
If the preview looks good, you're all set—start publishing listings to eBay with your new, customized template. Don't have inkFrog? Don't worry, just try it now!
Watch this video to learn how to create listings in inkFrog Open:
Watch this video to learn how Profiles work in your inkFrog Open account:
Watch this video about initial setup and configuration suggestions for your inkFrog Open account:
Posted on September 19, 2018
Getting Started with inkFrog - Initial Account Setup
Relisting products once eBay listings have ended—while taking care to notice inventory levels, listing formats, and start and end times—is a mistake-prone annoyance that many eBay sellers would like to see automated. Naturally, inkFrog is happy to automate the relisting process for you, according to your preferences and rules.
Here's how to enable and configure automatic relisting using inkFrog.
Select the eBay account you'd like to configure for auto-relisting by inkFrog.
Then, move the "Auto-Relist Enabled" switch to the "ON" position to enable automatic relisting.
Click "Settings" → "Auto Relist" in your inkFrog account.
Select the eBay account for which you'd like auto-relisting to occur, or select "All" if you want auto-relisting enabled for all of your accounts.
Flip the "Auto-Relist Enabled" switch to the "ON" position.
Once automatic relisting has been enabled, new options will appear that you can use to customize just when inkFrog will automatically relist for you, and in what ways. Walk through the options that you see using the explanations below, to help you configure relisting to match your own needs and strategies.
Use the "Listing Status" drop-down list to tell inkFrog which listings should be relisted.
Select "Only Unsold" to have inkFrog relist only listings that ended without a sale, "Only Sold" to have inkFrog relist only listings that ended with a sale, or "Any Status" to have inkFrog target all completed listings for relisting.
Decide whether you'd like to relist ended listings without sales, ended listings with sales, or all ended listings.
If you have a stable line of products that generally never go out of stock, and want to ensure that at least one listing is always active on eBay for each of your products, select "Any Status" here.
If you want to ensure that every item in an inventory of single, unique items eventually sells, select "Only Unsold" here.
If you want to manually review listings that don't generate sales before relisting them, but would like listings that do generate sales to always be available to shoppers, select "Only Sold" here.
eBay Quantity and Total Store Quantity
Use the "eBay Quantity" drop-down list to determine how much inventory must remain at the completion of a listing for it to be listed again.
Decide whether you'd like to limit relistings based on inventory levels, or relist any listing that has ended.
Set to "Any" to relist no matter what. If the previous listing ended with item(s) still available, it will be relisted with the same number of items still available. If the previous listing ended with zero items still available, it will be relisted with one item (single item listing) available.
Set to "More or Equal" to set a minimum number of available inventory items for relisting to occur. After selecting this option, you'll be asked to enter a number. If the previous listing ended with this number of items or more still available, it will be relisted with the same number of items available. If it ended with fewer than this number of items available, it will not be relisted.
Set to "Between" to set a range of inventory available for relisting to occur. After selecting this option, you'll be asked to enter "Min" and "Max" numbers. If the previous listing ended with at least "Min" but not more than "Max" items still available, it will be relisted with the same number of items available. If it ended with a number of items available that falls outside this range, it will not be relisted.
The "Total Store Quantity" drop-down list serves the same purpose as the "eBay Quantity" drop-down list, but applies to eBay store items, rather than regular eBay listings.
Unless you see an obvious reason to select the "More or Equal" or "Between" choices for these settings, leave these set to the "Any" choice.
Set "Ignore End Early" to the "ON" position if you don't want listings that you manually end to be automatically relisted.
Ignore End Early
If "Ignore End Early" is set to the "ON" position, listings that ended early—that you manually stopped, in other words—will not automatically be relisted by inkFrog.
If you only tend to end listings manually when stock is no longer available or a problem with the listing is discovered, set this switch to the "ON" position.
Set the "Max Relist #" switch to the "ON" position if you would like to limit the number of times inkFrog will ultimately relist a product. You'll be asked to enter the maximum number of times that relisting will occur.
Optionally choose to limit the maximum number of times a product will be relisted for you.
Use this option you would like to see all of your inventory for a particular products sell out within a certain number of relistings to limit recurring eBay listing fees.
If you'd like relisting to continue so long as inventory is available, leave this switch in the "OFF" position.
Two options are available to help you to control the times at which relisting will occur.
Set the relisting hours switch to the "ON" position if you'd like to ensure that products aren't relisted during certain parts of the day. Since all eBay listings end on later day(s) at the same time of day that they were created, this option can help you to avoid having relistings that end during parts of the day when shoppers are unlikely to see them.
Optionally prevent relisting during particular times of day, to avoid listings that end during "dead" periods.
When using this option, select a range of "do not list" hours using the two time-of-day drop-down lists, the left one representing the start of the no-listing part of the day, and the right one representing the end of the no-listing part of the day.
Listings that would normally start during the time range that you select will instead be queued and then relisted as soon as the no-listing period ends—at the time you selected in the drop-down list on the right.
Use the "When to relist" drop-down list to determine how many days must elapse after a listing's end before it will be relisted.
Select "Immediately" to target relistings for the same day—that is to say, to have inkFrog relist as soon as possible.
Select "Delay after end" to have inkFrog wait a certain number of days after listing end before relisting. If you select this option, you'll be asked to provide the number of days to wait.
Select "Only on certain days" to have inkFrog wait for particular days of the week to relist ended items. If you select this option, you'll be presented with a list of days of the week, and asked to select days on which relisting will occur.
Choose whether to relist on the same day, after a wait of several days, or on particular days of the week.
Use the hourly and daily options together to have fine-grained control over when relisting will occur. For example, to relist only on Mondays and Wednesdays at 8:00 AM:
Select "Only on certain days" in the "When to relist" drop-down list, with the Monday and Wednesday switches in the "on" position.
Turn the hourly switch to the "ON" position.
For the hourly range, set the left drop-down list to "12:00 AM" and the right drop-down list to "8:00 AM" so that listings on Mondays and Wednesdays won't be created at the start of the day (i.e. at 12:01 AM) but instead at 8:00 AM.
Choose particular listing formats to be relisted, or "Any" to relist listings no matter their format.
Use the "Listing Format" drop-down list to tell inkFrog to relist only listings in a certain format—either fixed-price or auction format.
If you'd like inkFrog to relist both kinds of listings for you when they end, select "Any" for this option.
Save Your Changes
After going over the options outlined above to configure relisting to precisely match your needs, locate the "Save Settings" option near the top of your window and click it to save your changes.
Click "Save Settings" when you're done to save your choices and enable automatic relisting.
Listings will now be automatically relisted for the eBay account(s) that you selected, and if there are other accounts you'd like to configure for relisting, you can return to the top of the page, select a different account, and repeat the process.
With the options above, inkFrog gives you powerful, flexible relisting capability that can be sensitive to your inventory levels, best time(s) of the day and/or week, and the bigger-picture sales strategies that you employ.
Don't have an inkFrog account? Consider getting one now to get automatic relisting going for your own eBay accounts!
Posted on September 14, 2018
Need a way to automatically relist ended listings, while maintaining control over how it gets done? Here's how with inkFrog.
Many eBay sellers use multiple seller accounts to help them to market products and brands separately and to manage seller policies, inventory levels, and other details effectively on eBay.
If this is you, you've probably discovered that eBay doesn't offer a way to move listings from one eBay account to another. If you have an inkFrog Professional, Unlimited, or Designer account, on the other hand, the process is easy.
Here's how to do it.
Link Your eBay Account(s) to inkFrog
Inside inkFrog, click "Settings" → "eBay Accounts" to list the accounts currently you've already linked. If you need to link additional account(s) to inkFrog, click "Add eBay Account" and follow the steps provided to link each additional eBay account.
Find and add linked eBay accounts at "Settings" → "eBay Accounts" inside inkFrog.
Listings will automatically be imported from each eBay account you've linked to inkFrog, and you'll have access to all of them inside your listing library.
View the Listings That Need to be Moved
If you have lots of listings, scrolling through the long list in your listing library to identify which listings need to be moved can be painful.
Happily, you can filter your listing library view to show listings in a variety of ways, including by eBay account. To do this, click "Filter Listings" then select "eBay Account" and the eBay account whose listings need to be moved.
In your listing library, filter your view to show only one account's listings.
After clicking "Add Filter" to confirm your selection, the list will be narrowed to show only listings for the source account. You can add additional filters to help you to narrow your selection down even further.
Move Listings Individually
Now that you have a list of items that need to be moved, it's time to tell inkFrog where to move them. To do this one listing at a time, follow these steps:
Open a listing for editing.
Find and change the "eBay Account" drop-down to indicate that the listing should be associated with a new eBay account.
Slick "Save" to save your changes.
Use the listing editor and the "eBay Account" setting to change listings one at a time.
Move Listings in Bulk
To associate multiple listings to a new eBay account all at once, first select the listing(s) you'd like to move. Click the checkbox in the header, at the upper-left of the list, to select all currently shown listings.
Then, click "Bulk Actions" → "Listing Actions" → "Assign eBay account" to tell inkFrog that you'd like to associate the selected listings with a new eBay account.
Select the listings to move, then use "Assign eBay account" to move them.
You'll be shown a list of all of the listings you selected, along with a drop-down to select a new eBay account for each listing.
Change these one by one if moving to variety of new eBay accounts, or use the "Change All" row at the very top of the page to associate all of the listings shown to a new eBay account in one go.
Change listings one by one or change them all using the "Change All" drop-down.
It's That Easy
If you've become accustomed to performing this task manually using eBay tools, seeing how easy it is with inkFrog has probably inspired you to go and start making all the changes you've been putting off.
If you don't have an inkFrog account but you do have a bunch of listings that need to be moved, you should probably get an inkFrog account now!
Posted on August 31, 2018
eBay doesn't make this task easy for sellers—but inkFrog does!
Private label selling is big business on Amazon, and for many sellers the next logical step is to take their private label goods to the eBay marketplace as well.
Happily, inkFrog makes this process relatively easy and painless. Here are the basic steps involved.
Create a Branded eBay Account and Store
First, create an eBay seller account and an eBay store that match your brand, or change the name of your existing eBay seller account and store accordingly.
Be sure to set your eBay Seller ID to something resembling your private label brand.
Your goal is to make your brand stick on eBay by indicating—with matching seller ID and store names—that you're the brand's owner and exclusive retailer.
If someone else already has the name you'd like, keep trying with minor variations until you find one that is similar enough to your product brand that users will understand that the two are connected when they see them together in a listing.
Connect Your Accounts to inkFrog
If you created a new eBay account just for your private label products, either sign up for an inkFrog account or log into your existing inkFrog account and visit "Settings" → "eBay Accounts" to link your new eBay seller account.
If you created a new eBay account just for this brand, link it to your inkFrog account.
Next, link your Amazon seller account to inkFrog. This will enable you to import your product listings from Amazon and use these to create eBay listings. It will also enable you to synchronize inventory levels between eBay and Amazon.
Start by selecting "Store Connector" → "Add a Store" from the inkFrog sidebar. Select the Amazon option to start the process to link your store.
Link your Amazon seller account to inkFrog, to access your product listings and inventory.
You'll be asked to provide your Amazon seller name, to log in using your Amazon seller credentials, and to agree to enable inkFrog to access your Amazon data. Follow your nose through these steps until your Amazon account is successfully linked to inkFrog.
Import Listings and Optimize Your Listings
Now it's time to have inkFrog earn its keep. Import those dozens of private label products you've listed on Amazon into your inkFrog account, so that you won't have to manually create listings for each one of them on eBay.
Visit the stores area of your inkFrog account, then click "Import from store" to being the product import process.
Click "Store Connector" to visit your stores area, then "Import from store" to import listings.
Decide whether to import all of your listings at once, or to select just a subset of your products. There is no penalty for either choice; the best choice for you simply depends on how you'd prefer to organize the process of getting your listings from Amazon into eBay.
Either import all of your Amazon product listings or manually select those you want on eBay.
As you import or after you import, take the time to edit the titles for most of the newly imported listings in your library for eBay, and to ensure that each listing is in the shape that it needs to be in to rank well in eBay search.
Create and Apply a Branded eBay Template
With the data in your listings ready to go live on eBay, it's time to brand your listings with a custom template.
You'll need a Designer inkFrog subscription for this step, so if you don't already have one you should consider upgrading now. After all, your private label adds value to your products, but only if it's visible to shoppers.
Click "Templates" → "Designer Template" inside your inkFrog account to explore inkFrog's library of designer templates, find one that works well for your products and niche, and customize it for your own brand and store.
Customize one of inkFrog's designer eBay templates with your own logo and colors.
Feature your brand and logo prominently. Don't use manufacturer-supplied stock photos and phrases if you can avoid them, since your competition will probably be using them to, and that will tend to dilute the value of your label.
Once you're done customizing, apply your new listing template to the listings you previously imported. Click "Listings" → "Library" to open your listing library. Select the listings you'd like to connect to the new template, or click the checkbox on the left in the header to select all of your listings.
Then, select "Bulk Actions" → "Listing Actions" → "Assign Template" and select your new template to update all of the listings you selected to use your new, branded template.
Select all listings using the header checkbox, then click "Bulk Actions" → "Listing Actions" → "Assign Template."
Set up Synchronization
Your just about ready to push your listings live to eBay, but before you to, set up synchronization between your eBay and Amazon accounts to ensure that your inventory levels on both platforms are updated as sales are made on either.
Click "Store Connector" → Store Name to open the store connector for your Amazon store, then click "Settings" to open the settings associated with your Amazon store.
Configure inkFrog to keep your eBay and Amazon inventories synchronized to avoid fulfillment issues.
Make note of the options associated with syncing inventory data in particular. For automatic inventory management, most sellers opt to have inventory synced in both directions—so that both your Amazon store and your eBay store inventory levels are kept up to date at all times.
List your Items and Enjoy the Ride
You've done a lot of work! You just:
Named your eBay presence after your brand
Ensured that your eBay and Amazon seller accounts are linked to inkFrog
Imported your private label Amazon products into inkFrog
Optimized your listing data for eBay sales
Created a custom branded listing template
Applied your new custom template to all of the listings that you imported
Configured your synchronization settings to ensure sane inventory management
Now you're ready to take your private label products live on eBay. Here's how.
Click "Listings" → "Library" to open your listing library.
Select all of the listings you'd like to post for sale on eBay or check the box in the header to select all of your listings.
Select "Bulk Actions" → "List to eBay" to post the listings your selected up for sale on eBay.
Your new private label eBay products and store are up and running—and you're well on your way to becoming an eBay success!
Posted on August 31, 2018
Have a private label business on Amazon you'd like to see operating on eBay, too? Here are the steps to get you there.
It can be a lot of work to run an eBay selling business. As sellers grow, it often becomes necessary to hire one or several employees to help with the listing, customer service, and fulfillment duties that go along with eBay sales.
If you've reached the point at which you need to hire employees, you've probably discovered that there's a problem with hiring employees to help with sales—anyone that has access to your eBay account has access to everything associated with your eBay account.
This isn't ideal. Happily, inkFrog solves this problem by enabling you to offer staff accounts to your employees. With staff accounts, you can:
Give employees access to do eBay-related tasks for you
Do this without having to give them your eBay credentials or access to your eBay account
Control what each staff member is able to do and access for you
With an inkFrog Unlimited or inkFrog Designer account, you'll be able to hire help and to avoid the worry that comes with giving help full access to your eBay account. Here's how.
Visit Your Settings Area and Open the Tool
Log in to inkFrog and open your Settings area. In it, click on the "Staff accounts" option to open the staff accounts tool.
Click "Settings" → "Staff accounts" to access the staff accounts tool.
The first time you open the tool, you'll be asked to create a unique sign-in URL for your staff or virtual assistant accounts. Enter your store name or another brief word or phrase. This is the URL that your employees will visit to log in.
Enter a login URL for your inkFrog staff accounts.
Add a New Staff Account
Once you've entered a login URL for your staff to use, it's time to create account(s) for them.
Click the "Add user" button at the upper-right to add a new account that will enable your employee to log in and do work on your behalf.
Click "Add user" to add a new staff account.
Enter your employee or virtual assistant's name, email address, and (optionally) phone number. Be sure to enter a working email address for them—the invitation message for their new account will be sent to this address.
Enter your employee's name and email address. Check "Limit admin access" to limit their roles.
If you'd like your employee or virtual assistant to have full access to all of inkFrog's functions, activate the account and send their login invitation by clicking "Send invite" now.
If you'd like to limit their activity, so that they can only perform tasks that you select, check the box labeled "Limit admin access for this user" now. Checking this box opens a new preference panel.
Assign Permissions and Tasks to Your Employee
If you opted to provide limited access to your employee, read through the preference panel and check (or uncheck) privileges according to your needs and the tasks that you plan to have the staff member perform.
Check boxes for the inkFrog areas that the staff member should have access to.
Checking a box will give the employee access to the indicated feature. Unchecking a box will prevent them from accessing that feature. When staff members try to access an unchecked feature, they'll see a message indicating that they don't have access to it.
If a staff member tries to access a forbidden area, they'll see a denial notice.
You can check or uncheck boxes for:
Dashboard — This box controls the user's ability to view your inkFrog Dashboard.
Templates — This box controls the user's ability to access the Templates area.
Images — This box controls the user's ability to access your image library.
Messages — This box controls the user's ability to read and respond to your eBay messages.
Sold (Orders) — This box controls the user's ability to access the sold listings (orders) list in the Listings area of your account.
Unsold — This box controls the user's ability to access the unsold listings list in the Listings area of your account.
Live — This box controls the user's ability to access listings that are currently live for sale on eBay.
Create New — This box controls the user's ability to create new listings inside inkFrog—but not to actually submit them to eBay and make them active.
Submit to eBay — This box controls the user's ability to submit listings inside inkFrog to eBay and make them active (i.e. available to shoppers).
Edit/Revise — This box controls the user's ability to edit or revise live eBay listings.
Settings — This box controls the user's ability to change your inkFrog settings.
Applications — This box controls the user's ability to add new inkFrog tools and applications to your account.
In most cases, it's wise to prevent regular employees from accessing the Settings area of your inkFrog account.
Once you're done configuring privileges for the user you're creating, click "Send invite" to create their account and send an invitation for their new account to their email inbox.
Having Staff Log In
Once a staff account has been created, instruct your employee to check their email and follow the link that they find there.
They'll be directed to the staff area of your inkFrog account, and will be asked to choose their own password, which they'll use to log in to inkFrog from now on as they do work for you.
Listing Your Staff Accounts
You can visit the "Staff accounts" tool in your Settings area any time you'd like to see a list of your current staff.
Click "Settings" → "Staff accounts" to see your staff accounts. Click on name(s) to edit them.
Click on any account in the list if you'd like to change the name, email address, or privileges assigned to it.
Your Employees Do What You Want Them To—Not What You Don't
By creating staff accounts for your employees in inkFrog, you can give them the ability to perform the tasks that you need them to perform, without compromising your actual eBay account, and without the risk that they'll make changes to or access parts of your eBay business that they're not meant to interact with.
It's a great way to get help from employees or virtual assistants while preserving your peace of mind.
Want to try it? Get inkFrog Now!
Posted on August 21, 2018
You need to hire employees, but you don't want to give them complete access to your eBay account? inkFrog to the rescue!
While using item specifics fields isn’t exactly rare any longer amongst eBay sellers, putting serious time and consideration into item specifics fields still is.
It could, however, be to your advantage to put more time into your item specifics fields—or add some of your own—even if this seems at first glance to be a bit of a headache. Here’s why, and what you can do about it.
Item Specifics Are a Key Part of Search Placement and Discoverability
Item specifics cooperate with eBay’s "Best Match" search results to enable shoppers to “drill down” in their search results to find precisely the kinds of products that they’d like to buy. And contrary to what some old-timers may assume, shoppers do use this feature in search.
See all those search filtering options in the left sidebar? They rely on item specifics. No match—no sale.
If you’re haven't completed the item specifics fields that eBay is using in a particular shopper search, your item could be excluded from the shopper’s results—even if your product is precisely the one they’d have preferred to buy.
Just as importantly, your use of item specifics is generally thought to figure in to your basic search ranking, meaning that aside from whether shoppers will find your or not when they refine searches, your ranking may improve (or decrease) in relation to your use of item specifics when listing.
Item Specifics Present Details About Your Product Readably
Sure, you can present all of the bullet points and specs about your product in your item description, but there are several reasons to think twice before making this your policy:
- It’s harder to read. The item specifics data in eBay listings is already automatically formatted to look like a specifications sheet, and has been tested and demonstrated over years of use to be highly readable and understandable for shoppers.
Details might get “lost” in the noise. inkFrog's great visual templates are beautiful and compelling—which is great for driving sales. Fine-grained data about product particulars, however, really cry out to be listed in a simple, conspicuous, no-nonsense way—not embedded where they might be passed over or missed as shoppers are being wowed by images, illustrations, and colors.
Self-created product details in item descriptions are often harder to understand.
It’s less defensible in disputes. Item specifics are clear as day when presented to shoppers, providing rock-solid evidence of what your was promised, all in a format that eBay stands behind. Technical data in your own words, using your own formatting, somewhere or other in your description, is more fraught—and less likely to be useful or defensible in a dispute.
Specifications shown as the result of item specifics are easy to find, read, and understand.
How to Add or Enhance Item Specifics in Your Listings Using inkFrog
- Connect your listing to an eBay catalog product. Start by finding the eBay catalog entry for your product. In the first box on inkFrog’s “Create Listing” form, enter a product code—like a UPC or ISBN number—or a make and model. Find and select the product you’re actually selling from the list that appears.
Add item condition and other required, high-priority data. Scroll down to the top of the “Item Specifics” area and enter condition, make and model data, color data, or any other choices that are offered to you. Remember to describe your product accurately, in specific terms in each case.
Complete the required and high-importance items at the top of the section first.
Complete suggested item specifics fields. Scroll down to the collapsed item specifics fields. These are the “suggested” fields and can be used to provide additional information about your product and that eBay and shoppers may use in search refinement. Click fields to expand them, then select the option in each case that describes your product. Be sure to complete only fields that offer exact and correct options for your product. Don’t, for example, select “64GB” storage for your product if your inventory only offers 32GB—even if no “32GB” option is available. If no matching option is available, leave that item specifics field incomplete.
Click on suggested item condition items to expand them, then enter relevant details.
Add your own relevant item specifics if reasonable. Scroll to the bottom of the suggested fields list and use the “Add a custom detail” option to create an item specifics for any important product details not covered in suggested fields. You can turn this area to your advantage if you act astutely and with integrity. For example, if you offer a 12-month warranty but your competitors don't, you might add a field for “Seller Warranty Coverage” and enter “12 Months / 1 Year” there, so that shoppers see your warranty coverage “officially” represented in the listing.
Enter a barcode or a make and model, then select your product from the list.
Click "Add a custom detail" to enter your own item specifics.
Once you’ve completed the item specifics fields and added any of your own that are accurate and justified, complete the rest of the listing form just as you normally would.
Note that you can return to existing live listings and edit them to add item specifics as well, using the same steps outlined above. Changes that you make will be automatically sent to eBay and reflected in your live listings.
Take the Time to Add Item Specifics
Though item specifics fields can still seem like an afterthought to some sellers, they’re becoming more and more important on eBay, both in terms of your search placement and discoverability and in terms of shopper expectations.
Take the time to complete your item specifics data, to do it correctly, and to enhance this data with additional details that you think shoppers ought to know about your products. The likely result will be increased buyer satisfaction, fewer miscommunication-based transaction defects, and increased sales over the long term.
Posted on August 14, 2018
Item specifics aren't everyone's favorite thing to enter, but here are some good reasons to pay attention to them—and how to best make use of them in inkFrog.
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