inkFrog's designer templates give you ample space for images and links that can be used to skillfully cross-promote your items. As you curate cross-promotions, inkFrog also makes it easy to push updated templates to hundreds of active listings with a click.
But sellers are busy people, and constantly editing templates to show your latest products—even at a cost of fifteen minutes rather than days of work—can feel like a low-priority task.
Here are five reasons why you should prioritize it, making use of the cross-promotion space in your inkFrog templates and keeping your cross-promotions updated.
Shoppers love to shop. So help them do it! Your goal on eBay is to ensure that they're shopping your products, not eBay in general. Cross-promotion helps you meet this goal.
1. Shoppers want to see more products.
For shoppers, the eBay marketplace is a huge universe of options, most of them from sellers that aren't you. For those that don't live and work on eBay, finding more of your products isn't always an easy thing to do—unless you help them do it.
Without cross-promotions, to see your other listings shoppers have to find a small text link hidden amongst the header information in your listing and click on it, without knowing what they'll find. Either that or they have to get lucky enough to find you again in search.
With cross-promotions, shoppers see other products that you offer with their own eyes, as soon as they open your listings. Two things result.
First, more multiple-item sales as shoppers find additional things they'd like to buy. Second, sales that you would otherwise have lost, as shoppers who don't buy the main product featured in your listing spot the product that they actually want in your cross-promotions.
2. It makes your brand or store much more memorable.
You want customers to return to you for future purposes. For that to happen, they have to do extra work—remember your eBay ID or store name, then search for you again in the future.
Based on the strength of one product alone, most shoppers won't make the effort. But if they see that you have several things they might like to buy down the road, or even better if you're able to inspire a desire to make future purchases from you, they will.
Without cross promotions, this is how shoppers have to find your other items, and be inspired to save your eBay ID. Not great.
Visual cross-promotions in your inkFrog templates are a key component of your eBay branding—and the buyer loyalty that every seller should want to inspire. Without them, the chances of earning a repeat sale from most shoppers is low.
3. It differentiates you from other sellers.
Let's be honest—in most eBay niches, multiple sellers compete against each other for sales by offering often similar products at similar prices. And each of them is often constrained by eBay's increasingly standardized listing format.
Standing out can be a difficult thing to do, particularly if you're not great with HTML.
With inkFrog's templates, you have beautiful templates without the need to know HTML—and you can fill them with cross-promotions for other products that your competitors either don't also carry or don't also cross-promote.
After visiting three or four virtually identical listings for the same product, it's a happy shock for a shopper when the fifth listing presents the product in a completely different, more pleasing way—and with more products to match.
With so much similar text and pricing on eBay, being different–in a good way—is often the factor that separates "sale" from "no sale."
4. It increases shopper trust and reduces resistance.
Even when shoppers are only planning to purchase one item, cross-promotions can be important in earning you the sale, rather than another seller. Why?
Cross-promoting with inkFrog templates differentiates you from the competition and sets you apart as a trustworthy, dedicated professional with interesting products to offer.
Because cross-promotions immediately elevate your listings, making clear that they're not one-offs and that you're not an inexperienced seller. Instead, you're a business with a product line.
Cross-promotions show that you have inventory, that you're invested enough in eBay sales to bother showing your other products, and that you possess the logistical and technical skills necessary to do so—which speaks well of your ability to fulfill on purchases as well.
So even when cross-promotions don't directly lead the sale of cross-promoted products, cross-promotions can drive your sales rates higher.
5. It helps you to understand your own brand and inventory.
There's a kind of uncomfortable magic that happens as you curate your cross-promotions. You're forced to come to terms with:
Products or images that don't present well
Gaps in your product line that make it hard to fill cross-promotion spots
Dead-weight products that you wish you didn't have to sift through
How well your entire product line hangs together and represents your brand
Inventory management is all about spreadsheets, bins, and shelves, and as you do it, your perspective is often limited to small details.
Building cross-promotions puts you in the shopper's position. What will they see? How desirable is it? Does it cohere or is it a mess? How does it represent your brand?
These are all tough, ongoing questions that often fall through the cracks—unless you regularly have to curate cross-promotion spaces in your listings.
Get out there and cross-promote.
The benefits that come from cross-promote are significant ones, yet inkFrog makes the actual work of cross-promotion fast and easy.
So lose the resistance you've built up to the idea of cross-promotion after years working through your listings on eBay.com—and jump into inkFrog's templates with both feet.
Edit your cross promotions (without needing to master HTML), then push them to your live listings by the dozens, or hundreds, quickly. You've got more sales to make, and cross-promotions can help you to make them—in a big way.
Don't have inkFrog yet? You probably ought to try it.
Posted on October 24, 2018
It's tempting to let cross-promotion fall on your priority list. Here's why this is a bad idea.
If you're an eBay seller that's been hesitant to add Amazon sales to your business, it's probably because you're wondering how you'll maintain twice the number of listings as before while keeping inventory levels well-managed between matching listings.
If it feels as though this will be an impossible task, don't worry—inkFrog can help. With inkFrog, you can:
Link your eBay and Amazon stores together
Connect individual eBay listings to matching Amazon listings
Have inkFrog keep their inventory levels in sync for you
You probably saw this post on how to move into eBay if you already sell on Amazon. Here are the steps to take if you're moving in the opposite direction—if you'd like to add Amazon sales to an eBay business.
Create Your Amazon Account and Listings
Start by creating an Amazon.com selling account and Amazon product listings for the products you'd like to sell.
If you don't have one already, start by creating an Amazon selling account and getting your products listed.
Because Amazon doesn't call for as much bespoke listing content as eBay does, getting your products online in bulk is somewhat easier on Amazon; consider using inventory files to quickly create all of your Amazon listings, particularly if you have a lot of products.
Once your Amazon listings have been created, it's time to put inkFrog to work.
Connect Your Amazon Store to inkFrog
Log into your inkFrog account. In the left sidebar, click "Store Connector" followed by the "Add a Store" link.
Click "Store Connector" and then "Add a Store" to link your new Amazon account to inkFrog.
You'll see a pop-up dialog that asks which kind of store you'd like to add to inkFrog. Select Amazon.com to continue.
Select the "Amazon.com" option, then tell inkFrog about your Amazon account.
Follow the instructions provided to link your new Amazon store. You'll provide the name of the store and the region in which it's registered. Then, you'll be asked to grant permission for inkFrog to maintain your Amazon listings.
Once your store is linked, you'll return to the "Store Connector" page in inkFrog.
Configure Your Sync Settings
Before doing anything else, configure your sync settings so that connecting your eBay and Amazon accounts doesn't result in changes that you weren't expecting.
Click the "Import" icon to the far right of your Amazon store name (it looks like a down arrow inside a circle) to open the import dialog. Click "Settings" and then "Sync Settings" to open the list of settings that inkFrog will use to keep your eBay and Amazon accounts updated relative to one another.
Click "Settings" and then "Sync Settings" to tell inkFrog how your link should behave.
The settings you see now control what inkFrog will do when it finds that eBay and Amazon listing data differs, or when new sales occur on your eBay or Amazon accounts.
Hover over tooltip (question mark) icons to get help as you configure each setting.
Spend some time making sure that each option is configured according to your preferences, then click "Save Settings" to save your choices.
Import Your Amazon Products
Don't be put off by the word "import" here; the goal isn't to create entirely new eBay listings from your Amazon listings. Rather, in this step you'll use the import tool to pair matching eBay and Amazon listings together, so that inkFrog can keep them in sync for you.
Click the "Import" icon once again to re-open the import dialog. To connect each of your Amazon listings to its matching eBay listing, leave the default "Import all" option selected and click the "Next" button to see the "Review, map and list" dialog.
The "Review, map and list" dialog helps you to match your Amazon products to eBay listings.
inkFrog is now showing you two groups of your Amazon listings:
Those it was able to match to one of your existing eBay listings (these have a blue "link" icon next to them)
Those that it couldn't automatically match to one of your existing eBay listings (these have a green check mark next to them)
Use the drop-down list at the top-left to manage which you see at any one time. Select "All products" in this list to see all of your Amazon listings at once, matched or unmatched.
Map Your Unmatched Products
Your goal now is to attend to any products that:
Have a green check mark beside them, yet
Should not be used to create a new eBay listing, but rather connected to an existing one
If you don't see any products in the "All products" view that have a green checkmark beside them, you're good to go—all of your Amazon listings have been matched to existing eBay listings, and you can skip this step and proceed to the next section.
If you do have products with green check marks beside them that should not be used to create new listings, it's time to tell inkFrog yourself which of your eBay listings match them.
Select one of these unmatched products to and click the "Map to existing listing" button to begin the matching process.
Select an unmapped product, then click "Map to existing listing" to tell inkFrog you'd like to map it.
You'll see the "Map existing listing" dialog, where inkFrog shows you all of your eBay listings. Scroll through the list or use the "Search for listings" box at the upper-right of the dialog to find the eBay listing that matches the Amazon product you've selected.
Find the eBay listing that should be mapped to the Amazon product you selected, then click it.
Once you locate the correct eBay listing, select it to tell inkFrog that it matches the Amazon product in question.
As you select eBay listings to match Amazon products, you'll find that the green check marks next to each product change to "blue" link icons to indicate that matches have been found.
Repeat this process for each Amazon listing that wasn't automatically matched (or "mapped"). Remember that any products left with a green check mark will be used to create entirely new eBay listings in the next step.
Complete the Import Process
Once you've ensured that all of the Amazon products that should be mapped actually have been mapped to your eBay listings, click the green "Import & list" button at the upper-right of the page to confirm your choices.
That's all there is to it! Your import is now complete:
All of your mapped products will now be kept in sync by inkFrog
New eBay listings have been created for any products that weren't mapped
inkFrog will use the sync settings that you configured earlier to ensure that prices, inventory levels, and/or other details about your eBay and Amazon listings continue to match each other in ways that make sense for your business.
So congratulations—using inkFrog, you've added an Amazon store to your eBay selling business, enabling a huge new universe of sales without creating tons of new work for yourself going forward. It's a win!
Don't have inkFrog yet? You'd better get it and then follow the steps above—so that your new Amazon store won't double your workload!
Posted on October 19, 2018
Thinking of selling on Amazon, but wanting to avoid tons of extra work? Here's how to branch out to Amazon while having inkFrog do much of the work for you.
eBay sellers have an awful lot to manage if they want to be successful, and this can often mean that feedback for buyers ends up at the bottom of the to-do list.
Wouldn't it be nice if this could be taken off the list entirely?
Happily, if you're an inkFrog user on the Unlimited or Designer plans, inkFrog can help. inkFrog can:
Watch your feedback and note when shoppers leave positive feedback
Respond once they do with positive feedback from you
Automatically rotate your feedback from amongst several positive phrases you supply
Sound good? It only takes a couple of minutes to enable inkFrog to manage your feedback for you.
Open Settings for the eBay Account in Question
Log into inkFrog and click "Settings" → "eBay accounts" to open the list of eBay accounts you've linked to inkFrog.
Then, click the settings icon (it looks like a gear wheel or cog) to access the settings for the account whose feedback you'd like inkFrog to manage. This will open your basic inkFrog settings for the account in question.
Click "Settings" → "eBay accounts" and then on the settings icon for a linked eBay account.
Enable the Automatic Feedback Option
Find the "Enable Automatic Customer Feedback" option at the bottom of the list of settings. Then, click on it to move the switch from the "OFF" position to the "ON" position.
This will enable automatic feedback and reveal a series of entry boxes where you can enter the feedback comments that you'd like to use.
Switch the "Enable Automatic Customer Feedback" setting from the "OFF" to the "ON" position.
Enter a Series of Feedback Comments
Now, enter five feedback comments that you'd like inkFrog to leave for shoppers that first leave positive feedback for you.
Defaults are provided, but it's best to take a moment to customize these comments for your own business. Doing this prevents the appearance that you're leaving generic feedback automatically, and enables you to take advantage of a branding opportunity.
Comments like "Frank's Inflatables thanks you for your business. Come see us again!" are likely to do more for your business over the long term than perfunctory and impersonal comments like "Thank you" can.
When you're done, click "Save" to save your updated settings and feedback comments.
After entering the feedback phrases you'd like to use, click "Save" to enable automatic feedback.
That's All There Is to It!
Once you've saved your updated settings, inkFrog will automatically handle feedback for you.
When shoppers pay for an item, inkFrog will respond with positive feedback for them, rotating your comments from amongst the five that you've entered.
From now on, you'll be able to continue to focus on the things at the top of your to-do list, without feeling guilt at the fact that you're behind in leaving feedback.
Don't have an inkFrog account yet? Maybe now is the time to get one!
If you're an Amazon seller that would like to get your products on eBay for increased fourth quarter sales, you're probably in the market for an Amazon-to-eBay lister of some kind.
inkFrog can help—it's the most popular, feature-packed Amazon-to-eBay lister on the market right now, and can help you to get your Amazon products up for sale on eBay very quickly.
First, Create eBay and inkFrog Accounts
inkFrog requires an eBay account to get started, so if you haven't created an eBay account already, start by signing up as an eBay seller.
If you don't already have an eBay seller account, create one now.
Now, if you're not an inkFrog user already, select an inkFrog Plan that supports the number of product listings you'd like to create and manage on eBay.
With your eBay seller account and inkFrog accounts created, log in to inkFrog and let's get started.
Log into InkFrog and Connect your Amazon store
Inside inkFrog, click "Store Connector" in the sidebar on the left of your screen, then click "Add a Store" to link your Amazon store to your inkFrog account.
Click "Add a Store" to begin the process to link your eBay and Amazon seller accounts.
When the "Add a Store" pop-up dialog appears, click on the Amazon.com logo to begin the process of linking your Amazon store.
Select "Amazon.com" from the list of supported store platforms.
Now Amazon will verify your identity and ask you to give permission to inkFrog to access your Amazon account. Enter the name of your Amazon.com store, then, select the region in where your store is registered and click "Continue."
You'll be asked to log into Amazon.com and shown a brief warning and disclaimer confirming that you want to give a third party, inkFrog, access to your Amazon seller account. Check "I understand" and click "Next" to continue.
Provide authorization for inkFrog to access and update your Amazon account data.
Once you've provided authorization for inkFrog to access your account, you'll be returned to inkFrog—now with your Amazon store linked.
Configure Your Synchronization Settings
Once you're back in inkFrog, click "Store Connector" in the left sidebar, then locate and click on your Amazon.com store in the list. Click "Settings" and then "Sync Settings" to open the list of synchronization settings inkFrog will use for your Amazon and eBay accounts.
Click "Settings" and then "Sync Settings" to configure the synchronization link between stores.
You'll see a list of synchronization settings for listings and for inventory levels that will control how your Amazon and eBay listings interact through inkFrog.
Hover over tooltip (question mark) icons to get help as you configure each setting.
Hover over tooltip icons (they looks like question marks) foto see detailed information about each option. If in doubt, opt to synchronize inventory levels and to end listings with no inventory; this will ensure that you don't have eBay sales that you can't fulfill.
Import Your Amazon Listings
With your synchronization preferences set, it's time to import your products from Amazon and get them listed on eBay! Click "Store Connector" in the left sidebar, then locate your Amazon once again and click on it.
To import all of your Amazon products or associate all of your Amazon products with existing eBay listings, select select "Import all" option. To choose only some listings for import or association, select the "Manually select" option.
Opt to import all your Amazon products, or to select which you'll import. Then, click "Next."
Step through the wizard to associate the Amazon products you've selected to your existing eBay listings, or to create new eBay listings for your products if you don't have existing eBay listings for them.
For best results, consider tweaking key eBay listing fields like listing titles, to better match shoppers' expectations on eBay. You can also do this once the import process is complete in the "Listings" area of your inkFrog account.
This step isn't essential, but it will help you to rank more highly in eBay search and thus to increase your eBay sales.
Log into inkFrog frequently to keep tabs on your eBay listings and fulfill eBay orders.
Keep Up to Date
Your eBay and Amazon stores are now linked, and your Amazon products have been imported into inkFrog for use as eBay listings. Remember to keep the following in mind:
You can browse through, tweak, publish, and unpublish your eBay listings as needed in the "Listings" area of your inkFrog account. Keep your synchronization settings in mind as you make changes, particularly if you see effects or results you weren't expecting.
Remember to monitor your sales and process your orders. Log into inkFrog regularly to ensure that listings and inventory levels are behaving as you expect them to and that your eBay orders are fulfilled in a timely fashion.
The link between your Amazon and eBay stores will remain active unless at some point in the future you return to inkFrog and disable it.
You're all done!
Your Amazon seller account is now linked to inkFrog, your listings have been imported, and your listings and inventory are being synchronized between your stores according to your preferences.
You're all set to leverage eBay as an additional selling platform to make the most of fourth-quarter opportunities!
Posted on October 10, 2018
Want to get your Amazon inventory up for sale on eBay quickly for the last part of the year? Here's how.
We're heading into the fourth quarter of 2018, which includes some of the biggest sales holidays of the year. They also happen to be the most heavily-themed holidays of the year, strongly associated with particular colors and traditional images.
It's not absolutely essential that you create "Halloween listings" to sell into the Halloween holiday, or that you create "Holidays listings" to sell into the December holidays.
But it certainly helps.
Yes, fourth quarter shoppers are often in a buying mood. They're more willing to click and more willing to spend. But they're most tuned-in to marketing that's holiday-centric, so you're best served by putting that kind of marketing front-and-center. Here's how inkFrog can help.
Turn a Regular Template Into a Holiday Template
inkFrog's template editor enables sellers to create and customize templates for eBay listings. This includes the ability to easily transform a "regular" template into a holiday template. Let's take a look at one of our standard designer templates.
inkFrog's template system makes it possible to turn one template into an entire library of holiday templates.
What needs to be changed to give this template a "holiday" look for Halloween sales? Surprisingly, just two things:
Use the "Edit" menu and the other tools in the editor to change the appearance of template elements.
We need Halloween colors like orange, purple, and black
We need some pumpkin pictures
Happily, it's easy in inkFrog's editor to add these things. Click on elements around the template to select them, then use the "BACKGROUND" option to change their background color.
For large, rectangular areas below text and images, use the "Edit" menu to change the background color for entire template rows.
In just a few clicks, all of the greens and whites in the original template can be turned into oranges, blacks, and purples.
By selecting the "BODY" page element, the background image is also easy to change, and any image from your inkFrog image library can be selected—so that a few more pumpkins can be added.
With a total of just a dozen or so clicks and a change in the headline text, what was previously a very summery template is now pure Halloween. Total time? Less than five minutes.
Just five minutes of changes—to a few colors and a background image—can transform a template.
Now for the key step—saving your holiday template under a new name.
Use "Save As" to save the edited template with a new name.
Save Your Updated Template With a New Name
Use the "Save As" option to save a new copy of your template that includes the holiday-oriented changes you've made.
Be sure to give it a name that includes the holiday that the template targets, so that you'll be able to quickly recognize it in a selection menu.
Repeat the process you've just completed for each major holiday that you target with sales. Quickly customize the standard template in each case with holiday-specific colors and images, then save under a new name.
When all is said and done, you'll have a library of holiday-specific templates that you can put to work for you and tweak as necessary every year in just seconds.
With a library of holiday templates made, it's easy to promote for any sales season.
Use Your New Holiday Templates
Now when you create new listings or update existing listings, you can quickly and easily select holiday-specific templates for them—templates that share your brand and general look and feel, but that also resonate with holiday shoppers looking to buy.
Your existing library of live listings can also be updated to holiday form as each holiday approaches. Just visit your Listings area in inkFrog, the follow these steps:
Check the box next to each listing to be updated to the new template
Click "Bulk Actions" at the upper-left of the page
Select "Listing Actions" from the menu that appears
Select "Apply Template" from the submenu that appears
Select the template to apply
Use this workflow to update dozens or even hundreds of live eBay listings quickly to a holiday template. Then, once each holiday passes—repeat the process for the next holiday on the calendar.
Not using inkFrog yet? Want to make the most of fourth-quarter sales? You'd better get inkFrog today!
Posted on October 10, 2018
inkFrog makes it easy to target each of the coming holidays with fun visuals that will resonate with shoppers.
eBay messaging isn't usually thought to be an exciting topic, but it ought to be. The time that you spend on customer service messaging can really make or break your day—not to mention your business!
Given this fact, it's tough to love eBay's own messaging system. It's cluttered, confusing, and slow—there's so much going on that it's hard to know where to look. Spending all day in eBay's message center is no fun.
eBay's message center is surprisingly cluttered and difficult to navigate.
InkFrog Has Messages, Too
Happily, inkFrog offers its own support for sending and receiving your eBay messages, and it's so much more usable than eBay's message center that it makes customer service employees jump for joy.
Managing your messages in inkFrog provides blissful relief and simplicity.
Look at that clean inbox view—just like the best email programs. Easy to read and easy to navigate. The read and reply view is just as nice.
Sending is fast and simple, and the controls are all where you expect them to be.
Read and reply in the same view, no need for extra clicks and page loads. All of the controls are at the bottom of the page. It's obvious where to type, and obvious what will happen when you click on things.
And the Beauty is More than Skin Deep
inkFrog's clean, simple, and fast messaging support is great news for any seller that reads and replies to a large number of messages, but the inkFrog messaging advantage goes beyond better looks and usability.
Because you can link all of your eBay seller IDs to inkFrog, you can access all of your eBay mail—for all of your eBay accounts—in one place. No more logging out and logging in again, or keeping multiple private browsing windows open.
You can see—and filter through—messages for all your IDs in one place.
You can see all of your messages in one view, or—if you want to drill into one inbox—you can use inkFrog's message filters to show messages just for certain seller IDs.
As if that weren't good enough, you can combine filters with typed searches and you can save the searches that show you just the messages you want to see as you work on each customer service task.
After building searches you like, you can save them for rapid use.
When you save searches, you can name them and even change the default messaging view so that when you open messages, you see the results for one of your saved searches rather than your complete inbox.
Just choose a name for your search. You can even make it your default view.
Saved searches become new tabs in your inkFrog messaging tool, always available to you for quick access—and saving you tons of real work time versus eBay's message center application.
Saved searches become new tabs in your inkFrog messaging tool.
More Options to Make Life Easier
Most sellers aren't that interested in seeing endless notifications about promotions; they want to read and reply to messages from their customers without distractions—and inkFrog makes this behavior the default.
If you do want to see messages that eBay sends you, however, just visit "eBay Sync settings" in your settings area and enable the import of messages from eBay.
Edit your settings if you'd like to also see messages eBay sends you.
Larger sellers using inkFrog Unlimited or Designer subscriptions also appreciate the ability to hire customer service staff and give them access to eBay messages without having to give them access to create and edit listings.
Use staff account settings to enable individual employees to handle messages.
Create and configure a user in as shown above in the configuration area for your inkFrog staff accounts and they'll be able to sit on your customer service queue all day—without any risk to the rest of your business.
Exciting Versus Practical
We started by saying that eBay messaging isn't the most exciting eBay topic to be found online, but after this run-through we also know that there are some sellers who are very excited to test-drive these features.
If this is you, don't wait. Just try inkFrog now!
Watch this video to learn how to use staff accounts in your inkFrog Open account:
Watch this video to learn how to import product CSV files into inkFrog Open:
Watch the video below to learn how to configure your BigCommerce store connection with inkFrog Open:
Watch the video below to learn how to configure your Shopify store connection with inkFrog Open:
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