inkFrog offers you hundreds of custom eBay listing templates created by professional designers. You may be thinking, however, that you're wary of selling with a template that thousands of other sellers might use.
Not to fear. It's incredibly easy to make any of the inkFrog templates your own. Here's how.
1. Open the Templates Library and Choose a Designer Template
Evaluate the templates with an eye toward how well each layout fits with your store and product needs. Though it can be difficult to see past colors and images in the samples shown, try to think beyond these—all of the colors and images can easily be changed.
Click on the edit button (it looks like a pencil) at the bottom of a template you'd like to customize, to open it for editing. You'll find yourself in the inkFrog template editor.
2. Start Clicking on Things You Want to Change
Nearly everything in an inkFrog template can be customized.
In most cases, starting with the logo is a good idea. Click on the logo, then click on the pencil icon to edit the image used for the logo.
Add your own logo by clicking, then editing, the template's default logo.
Now either enter the web URL of your own logo, or click "inkFrog Library" to select an image from your inkFrog image library or upload an image to be used as your new logo.
Click "Update" once you've entered or selected an image to update the template with your new logo.
Navigate through the template and replace any other images you'd like to replace in just the same way—click, edit, then select or upload a new image.
3. Change the Layout of the Template if Needed
Our templates are built in rows (horizontal sections), and you can move each row up or down to suit change the order in which items appear in the template.
To reorder rows, either click "Layout" in the left sidebar, then hover over a row and click the up or down arrows to move it up or down, or select "Edit" → "Rows" to see a visual representation of each row that can be moved up or down.
Move rows up or down to affect the overall layout of your template.
Note that if you use the second method, all of the content on the template except rows will disappear as you move them around. Select "Edit" → "Elements" and then "Page" in the left sidebar when you are done, to return to normal editing.
4. Update Text to Reflect Your Needs
Click on any text items you'd like to change, then on the edit button on the right to open an easy-to-use text editor enabling you to customize your text.
To edit text, click on it, then click either "TEXT" or the edit button.
Apart from the title and description areas of the template, text areas on the template are there for you to use to describe your own brand, promotions, and policies.
5. Customize the Look of Your Title and Description
You'll find text areas in the template that look like a product title and a product description. When you click on these, you'll see "PRODUCT TITLE" or "PRODUCT DESCRIPTION" at the upper-right of the editor.
You can update the appearance of these text items as well. Click "TEXT" in the right sidebar to edit these, which enables you to select a color, typeface, and size for each text area.
Don't click the edit button (pencil icon) to edit title or description text areas, since they're to be replaced with the product and description fields from your actual listings. Making changes to these with the full editor will prevent this replacement from occurring.
6. Link to Your eBay Store and Other Products
You'll notice that many images in templates have a tag over their upper-left corner showing "img-1," "img-2," or similar labels. Images with these tags are replaced when you list products with your actual images for each listing.
However, you can repurpose any of the images in the template to link to your eBay store or other eBay products instead.
Select items that should link to your eBay store or to your other eBay products. These should usually be images nearer the bottom of your template. If they are tagged with "img" and a number, click the gear icon, then remove the tag to prevent them from automatically being replaced when the template is used for a listing.
You can make images static by removing the "img" tag from them.
After applying this change, edit or replace image in the same way you modified your logo. Then, select each image again and click "HYPERLINK" in the right-hand column, entering the URLs that shoppers should see when they click on the images in question.
Most of the time, these will be links to other products that you sell or to your eBay store.
7. Hyperlink any Remaining Items and Remove Unwanted Items
Use the text editor to hyperlink any remaining items:
Click on the text you'd like to link
Click the edit button to open the text editor
Highlight text that you'd like to hyperlink
Click the link icon in the editor (looks like a link in a chain) to enter the address that shoppers should visit when they click on the text
Then, delete any remaining template elements you don't want to include in your listings:
Click on the item.
Click the trash can icon just above the item to cause it to disappear completely.
With your remaining text linked and unwanted elements removed from the template, you're nearly there!
7. Save Your Custom Template
Now you have a template with your own logo, images, and links, that also automatically adapts to the eBay listings that you create. When you list an eBay item for sale using this template:
Your listing images replace the template images tagged as "img-1," "img-2," etc.
Your listing title and description replace the title and description in the template, while preserving template text style
You're all done. It's time to save your template and use it.
Click "Save" → "Save As" in the navigation bar. Give your template a name, then select the category you'll be using this template with.
Your custom version of the template, now saved, represents your own brand.
Now whenever you list an item in that category, you'll be able to choose your new template in the listing form.
Finding All of Your Customized Templates
To see all of your customized templates at once, perform these steps:
In your inkFrog account, click "Templates" → "Designer Templates" to enter the templates area.
Click "Private" at the upper-right of the templates page to see a list of your customized templates.
You can re-open any of your customized templates for editing by clicking on the edit button at its lower-left, or delete a customized template by clicking on the trash can icon at its lower right.
Custom Templates Make it Easy to Maintain Thousands of Listings
You can customize any number of our designer templates any number of times—to build a library of templates that you can use for all of your products and for every occasion.
Best of all, once you begin to use custom templates for your listings, they're dynamically linked. Uou can edit the appearance of multiple listings at once just by visiting your private library and editing the template(s) that they were listed with.
Changes that you make this way will automatically update all of your linked eBay listings, providing a way to quickly and easily tailor and maintain the appearances of all of your listings—with a minimum of work.
What are you waiting for? It's time to get busy customizing your own templates!
Posted on June 15, 2018
Discover inkFrog's customizable templates and learn how to leverage them to make managing the appearance of your listings a snap!
Over time as you grow, the list of images that you have on file in inkFrog can grow to epic proportions.
Managing your image library carefully may seem like a secondary task, behind creating new listings and fulfilling orders, but investing time to organize your images now can save you loads of frustration in the future.
Name inkFrog Images So That They're Easy to Find
Before uploading or importing images, name them carefully so that they're easy to find later on.
One way to do this is to name each image using a combination of your product SKU number and the view shown in the image. For example:
All of the images above are for the product in your inventory with SKU number 923483, and each view is clearly labeled.
Another popular alternative is to name images using their product the make and model:
This method also enables you to find images quickly and easily, as well as to quickly search for a manufacturer (in this case, "Citizen") to see all images for your products from a particular manufacturer.
Name your images using product SKUs or a make and model.
If you already have a library of automatically-imported images inside inkFrog, you can still use the naming techniques just described. Set aside an hour or two to rename them, following these steps:
Visit the "Images" area of your inkFrog account.
Check the image(s) that you'd like to rename.
Select "Bulk Actions" → "Rename Images."
Enter new names for each image in the list, then click "Save."
This method makes renaming your images for fast discovery a quick and painless task.
If you already have images in your library, you can bulk rename them quickly.
Importing New Images
There are several ways to add more images once you're ready to begin managing listings from inkFrog. In the "Images" area of your inkFrog account:
Click the "Upload" button to bulk-upload images from your browser, or
Select "Import" and then "From Dropbox" to import images from a Dropbox folder, or
Select "Import" and then "From URLs" to import images already stored online
In general, the upload and Dropbox import options are easier to use for larger numbers of images. Dropbox is the best choice for very large collections, since it runs in the background and doesn't require attention. To import from Dropbox, follow these steps:
Create a folder in your Dropbox for your images.
Save, edit, and name your images there.
When you're ready, select "Import" → "From Dropbox" inside inkFrog.
Authorize inkFrog to access your Dropbox account.
Browse to your Dropbox folder.
Either check the box at the top of the list to select all images or select your images one by one.
Click "Import Selected" to import the images into your inkFrog image library.
Import large numbers of pre-named images from your Dropbox storage.
Organizing Images in Folders
For very large image libraries or in other circumstances in which more organization is needed, you can also create folders for your images in inkFrog. To create a new folder, follow these steps:
Visit the "Images" area of your inkFrog account.
Click the folders drop-down list (on the far left).
Click "Manage Folders."
Click "Add new folder."
Enter a name for your new folder.
Click "Add folder" to create a new folder with this name.
Click "Add new folders" in the "Manage Folders" area to create folders.
Once you've created a new folder, move images into it by following these steps:
Check the image(s) that you'd like to move.
Select "Bulk Actions" → "Move to folder."
Select the folder to which you'd like to move the selected images.
Click "Move Images" to move them.
With these techniques, you can manage thousands or even tens of thousands of images and keep them well-organized, easy to group, and easy to find.
Finding Your Images
If you've used the SKU or make and model method(s) for naming your images, they're easy to find inside inkFrog. Either from the "Images" area of your inkFrog account, or in the "Add Images" view as you create listings, do the following:
Enter the SKU, make, or model for the image(s) you're looking for.
The list of images shown will be filtered to include just those with matching SKU, make, or model information—so that you can quickly find and edit them, file them elsewhere, or include them in your listing.
When your images are well-named and organized, they're incredibly easy to find.
If you've named your images well, you'll always have exactly the images you're looking for, available just by entering obvious product information that's a part of your listing workflow.
Keep Your Images Organized Going Forward
Using one or a combination of these techniques, you can keep your inkFrog image library organized and easy to search.
It's a small investment in time early on that will pay dividends later—as your listing volume and product line grow!
How to Use inkFrog Designer
We recently released a tool called Designer which is a high quality tool for creating eBay listing templates for inkFrog users. It has some really great features such as:
- Templates are completely separated from listings on our end which makes it really easy to change templates or switch to/from a different listing provider.
- Designer is powered by a WYSIWYG (what you see is what you get) editor which is very easy to navigate once you’ve spent some time with it - you don’t need to know HTML to create amazing eBay listing templates with inkFrog Designer!
- We have recently added the ability to display YouTube videos in templates so you can have videos on your eBay listings.
- We have recently added a new Cross Sell widget which lets you showcase other listings on your eBay listings. Imagine creating a professional listing template and it shows several other products you are selling - it’s a great tool for generating additional sales on eBay!
- Even better - we have hundreds of professionally-designed templates ready to go, simply login to inkFrog, go to the designer tool, and select one of them and you can have it up and running in minutes!
Now because this is such an advanced tool it can be a little complicated to get started with. So we’ve put together these guides so you can learn how to use the Designer template like a professional and increase your sell-through rates by 30% or more!
How Templates Work
Templates are essentially a framework that will apply to all of your eBay listings. Think of it as a muffin pan - it’s a framework which, when used properly, produces the same desired outcome (muffins that all look relatively the same) but you can change the flavor or color or the ingredients of each individual muffin if you wanted. That’s how templates work - the template is your muffin pan and your individual items you want to sell on eBay are the muffins.
The reason you want to use a template is that it enables you to automatically put content on every eBay listing. This is great for branding (i.e. your logo), policies (i.e. you can outline your return policy on the template and every eBay listing will have that same policy), shipping information, and so on. In short, it can be a huge time saver because you just need to create the template once and it will apply to all of your listings.
Another example of why you would want to use a template is sales and promotions. You can put promotional material on your template which directs people to your eBay store or your items for sale page which encourages customers to look at everything you have for sale, not just the one item they initially came to you for.
Now that we’ve covered the theory, let's move onto application!
Accessing the Designer Template System
To load the Designer tool you simply need to go here: http://builder.inkfrog.com
If you are in inkFrog Open, simply click on Templates, then Designer Template in the left menu:
It will show you the hundreds of templates we have designed (which you are welcome to use if you are on the Designer subscription plan) and it also gives you access to the template builder where you can create your own template:
Using an Existing Template
Let’s say that you want to use one of our pre-built templates. All you need to do is find one you like and make a copy to your account. The steps are simple:
- Go to the Designer Template tool (http://builder.inkfrog.com)
- Look for a template you want to use
- Edit the template to load it
- Save > Save As to create a copy and save it to your account
- Make modifications (if you want any changes made)
- Save > Save Template to save your changes to your copy of the template
- Go back to inkFrog Open and assign it to the listings you want to use it with
Let’s walk through an example:
Let’s say that I want to sell pet supplies. So I’m going to to Designer Template tool and in the left menu I click onto the Pet Supplies category:
I find this really adorable template which I think would be perfect for my pet supplies:
Click here to open this template in a new window
I click on the template to open the full size preview:
I edit the template by clicking on “Back to Editor”:
I then click on Save > Save As to create a copy of the template and save it to my account:
I give it a name and save it to the Pet Supplies folder on my account:
Now this template has been copied to my account. I can make changes to it (see the section below on how to edit templates) or I can start using it. The template now appears in inkFrog Open when I am creating or editing a listing and go to the template selector option:
It has now been published to my account! I go back to my inkFrog Open account and decide I want to immediately list it with some products. So I go into the Listings section, select 2 listings, and then bulk edit them to apply the new template:
Viola! Those listings will now use that template moving forward and will look much more professional!
Creating a New Template From Scratch
Let’s say that for whatever reason you don’t like the hundreds of pre-built templates that we have created. You have an idea of how you want your template to look and want to create your own, no problem!
Go back to the Designer Template section (http://builder.inkfrog.com) and click on Create:
This will pop open a little window asking you to select the template type (currently there is only one type to select so use that). It will then ask you some questions like a name and the category:
Once that’s done you will be taken to the Editor tool and there will be a very basic template appearing:
Now a few important things to note - the data you see for the listing (the title, the description, and the pictures) are just placeholders. They look the same for everybody. When you publish the template with a listing those fields will be replaced with your actual product data.
With a basic template in hand, it’s time to get down to editing it and making it look fancy!
Editing a Template
Before you edit a template, you need to understand that there are three menus:
Top Menu - This controls functions like Save, Undo, and other features that you will typically find in a menu in a word processor.
Left Menu - This controls the general layout (we call them Elements) of the page. You can create new sections of content and move them around here.
Right Menu - This controls the finer details such as colors, fonts, etc.
Example: Let’s say you want to add your logo to the top of a new template. In the left menu you simply select Media > Image. It will ask you to either upload an image or provide a link to one. Your image will then appear and you can simply click and drag it around the template where you want. If you want to hyperlink the image or make it bigger or other edits, you simply click on the image and then select the appropriate controls from the right menu (which controls the fine details of every element on the page).
Let’s make some basic modifications to the default template. We want to add some color, our logo, and some other basic things just to make it look more presentable. Here is the starting point:
First, we are going to make the background inkFrog green. In the left menu we select Elements > Page > Background. This selects the background of the template. Then in the right menu we select Background which opens up the controls for it. We enter in our desired background color and it instantly updates to inkFrog green in the preview panel:
Now we want to add a header which shows our logo. There’s a few ways to do this but the easiest way is to simply add a row and move it above the other rows in the template. We do this in the left menu, select Elements > Layout > Add Row:
It will open a little window asking for you to specify the type and name it. We are going to call this row Header to make it easy to identify in the future and make it a single column row:
Great! We have added a row to the template called Header, however by default it gets added underneath the other rows:
So we need to move it. Moving a row is very easy. In the left menu under Elements select Layout and then hover your mouse over the row you want to move. A few buttons will appear beside it and the row will be shaded in gray in the preview panel so you see exactly what you are touching. Simply click the little up arrow a few times to move it to the top:
Now we need to add our logo to the header. To add an element to a row you have to click on the row in the preview panel (the name will light up blue when it’s selected), then in the left menu select Media > Image. This will open a little window asking you for some specifics on the image before it drops it onto the template:
This presents us with an interesting problem, the image I selected used white text with a transparent background (oops!):
Obviously that is quite useless to us so we have a few options. I could change the logo to a different file, or I can change the background. So I’m going to change the background behind the logo. It’s going to use inkFrog green just like the rest of the template. To change the background color of a Row, you need to switch to the Row editing mode by clicking Edit > Rows. By default the template designer works in Elements mode which lets you modify the individual elements on the page.
Once we are in the Row Editor mode, we will only see the rows and the template background. It hides everything else. We select the row we want to update, then select Background in the right menu like before and enter the color we want to use. That will change the entire row to use the background color we want:
Now we have to switch back to Element Mode by clicking Edit > Elements. That will bring everything else back:
Great! We are back in Element Mode and we can see what the background color change did:
Before we go any further we are going to save this template. As a rule of thumb you should save your template often just in case your computer does a forced restart or something and you lost the changes you’ve made:
Now let’s add some more stuff to the listing. I like to have detailed information about shipping and returns and those types of policies clearly present on everything I sell. First we are going to add a row called Policies just like we did with the Header row above:
We’re going to add a type of text widget called Tabs which let us add blocks of text that you can cycle through by clicking on the tabs above them. We do this by going to the left menu and clicking on Text > Tabs:
This is going to open a little window which asks us for how many tabs we want to create and what they are each called. We are going to use the default 3 tabs in this example:
Once we are happy with the tabs settings, the widget gets added to the template:
Now I feel like the listing is missing something. It’s a good starting point but it needs more polish and shine. To make it more interesting I want it to showcase my other products that I have for sale above the tabs. So I’m going to add a new row called Cross Sell and put it above the tabs but below the listing information:
I’m going to add the new Cross Sell widget to this row by going to the left menu and selecting Media > Cross Sell:
This is going to open a window to ask us to configure the Cross Sell widget. We configure it how we want, for this demo I’m using the default settings:
After we are done with the configuration it will add the Cross Sell widget to the template with some example products so you can see how it appears:
As you can see, by default it looks a little plain. So we need to modify the options a little. Let’s start with the buttons for each listing, we want to make those inkFrog green. We do this by making sure the Cross Sell widget is selected, then in the right menu we select Component > Call to Action Buttons:
This lets us edit the design of the buttons for the cross sell products. We’re just going to change the color on them for now:
It’s amazing how simply changing the color of something minor can make a big difference isn’t it?
We’ve made a pretty good looking template here so far. There are many other ways to improve it and make it look better, but I wanted to show you the general idea of how to do things in the Designer tool without writing a novel. However in the interest in showing what else you can do with this, I did edit some of the settings to change it a little further until I had a finished template I was happy with:
What If I Am Not Good With Design?
Personally, I am a terrible designer. Sure I know how to move things around and you can see above that I was able to make a fairly decent template, but if you feel you don’t have the skill to do a template yourself then we would be happy to help!
Everybody who signs up for the Designer subscription will get a professionally-designed template created just for you! Alternatively, you can use any of our pre-built templates that are already there. We want to give you several options and ways to get an amazing eBay listing template for your business!
Wishing you all the best!
Chris @ inkFrog
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