If you're an Amazon seller who's new to eBay, yet ready to start listing your inventory there, you'll soon find out that there's a difference between the two platforms that Amazon sellers often find uncomfortable.
When selling on Amazon, just by entering a product identifier you're often able to sell your product on an existing page that contains:
When you're used to a listing form that can be this simple, eBay's selling process can seem a bit overwhelming.
Product description and marketing data
On eBay, however, you need to enter these things yourself, for each product you sell, and it's often the last item that is the most challenging. Many Amazon sellers simply haven't had practice at writing marketing material about their inventory, and aren't sure what to say.
Is it really necessary to provide anything substantial in the eBay "Item Description" area? And if so, what on earth is left to be said after you've already provided photos, a product name or title, and detailed specifications in the item specifics area?
Yes—Do Spend Time On Your eBay Listings and Item Descriptions
Item descriptions aren't as essential as they once were for achieving any eBay success at all, but they still influence a significant number of sales. Listings with good item descriptions:
Are more likely to sell
Mean more informed purchasing decisions (and thus fewer returns and support issues)
Are one of the few ways to cross-promote your other products and listings on eBay
For these reasons, it's still always a good idea to create eBay item descriptions whenever you list product(s) for sale. In fact, it's always a good idea to pay attention to every part your your eBay listing—the title, item specifics, policies, and so on—even if you're in a hurry to just get your products listed.
After all, why put in all the time and effort to list your inventory on eBay just to earn fewer sales than you could have?
Yes, you are actually required to put something in this big, empty item description box.
This leads us to the more complicated question for many sellers new to eBay. How do you come up with good item descriptions—and good enhancements to the rest of your eBay listings, for that matter?
Here are some tips.
First, Start With inkFrog
First off, rather than simply typing unformatted text into an empty box on the eBay listing form, do yourself a favor and get inkFrog. This way, you'll:
Be able to bulk-import your Amazon inventory to save all the work of starting dozens of eBay listings, so that you can just focus on completing them by doing things like adding item descriptions
Have access to hundreds of designer eBay templates that make cross-promotion easy and turn the work that you do in creating item descriptions into a far nicer final result
Use Amazon Q&A items for item description topic and bullet inspiration.
You can customize inkFrog templates quickly and easily to brand them for your business and create holiday promotions, eliminating essentially all of the item description work beyond just figuring out to say in them.
Then, Use Your Amazon Product Pages for Inspiration
Once you've selected and customized inkFrog templates for your business, review a list of the things that make great eBay item descriptions so that you know more or less what you're shooting for in the end.
Then, scroll through the Amazon page for your product and use the following parts of the page as resources for creating your eBay item descriptions and for enhancing other parts of your eBay listings.
"From the manufacturer" area, if present. Amazon products can have informative, brochure-like areas as well in a few cases. Use these for ideas on some of the ways that brands have chosen to represent their products. You can't simply take their content and use it for your eBay listings, but you can piggyback on the market research that they've already done by emulating some of their talking points.
Customer questions and answers. If customers have asked questions on the Amazon product page, read through these and the answers that have been provided about them, particularly in the case of questions and/or answers that have been upvoted. Your eBay shoppers will likely have questions, too—and you can preemptively answer them in your item descriptions.
Use the "keyword cloud" above reviews in the same way.
Product reviews. Visit the reviews part of the page for the product and scan the top four- and five-star reviews. Enthusiastic customers are often great sources for positive product talking points that even manufacturers haven't considered.
Product reviews keyword cloud. Products that have been reviewed more frequently also include a "keyword cloud" that lists topics that have been mentioned in multiple reviews. These are key points that more than one customer has seen fit to mention—so it's a good idea to read through them and select key points or topics to mention in your eBay descriptions.
"Frequently bought together" and "Customers...also bought" lists. These areas on the Amazon product page make it easy to find cross-selling ideas for your eBay listings. If you have items like these in your inventory, use the cross-promotion areas in your inkFrog templates to link to them. If you don't have items like these in your inventory, now may be a great time to add them.
Product information. This "specs" area of the Amazon product page lists things like dimensions, weight, and basic features that are also generally included in the "item specifics" portion of the eBay listing form. It's often true, however, that the list of specifications shown on Amazon is larger and more detailed than the list of specifications that eBay generates as you select and list a product. If the Amazon list is more comprehensive, use the data in it to either add custom item specifics details to your listing or to create additional points for your item description content.
Use the "customers also..." lists to inform your cross-promotion efforts.
Best sellers rank. Amazon products that see a lot of sales also show sales rank information for the product—often for multiple categories. This useful information can provide hints about which eBay categories to use to sell the product, if it can potentially fit in multiple eBay categories. If the Amazon product is a top-ten seller in one category but only a top 200 seller in another category, take this information onboard and categorize your listing in similar ways on eBay.
Finally, once you've gone through all of this information, edit your eBay listing title and subtitle, if there's room, to mention one or two top highlights from the information you gathered—since on eBay you can include this kind of extra, most relevant marketing information in your titles.
Don't Copy Verbatim, Do Have Fun
As you step through the process outlined above, remember that you're never copying text or images verbatim from Amazon's product pages—that's a big no-no. Instead, you're using them as a guide for what to include, and as a resource to help you to create new text and images that covers similar ground.
Finally, flip the script on how you think about eBay item descriptions.
Coming from an Amazon background, it may at first seem onerous to have to create your own listings from scratch for every product you sell. But with inkFrog templates to remove the grunt work and Amazon product pages to help with research, try to instead see the opportunity involved.
eBay listings and item descriptions give you far more flexibility than Amazon does to stretch your legs and provide rich, compelling marketing to your customers.
So take advantage—and start to enjoy the sense that on eBay, you're able to speak to them in ways that you never have before—as well as the sense that your own efforts can now provide a far bigger competitive advantage than you've been accustomed to as an Amazon seller.
Posted on November 16, 2018
Listing your Amazon products on eBay and feeling daunted by eBay's listing complexity? Here are some tips to help.
When you sign up for inkFrog, you link an eBay account to your inkFrog account as a part of the registration process. But did you know that you can link several eBay accounts to a single inkFrog Professional, Unlimited, or Designer account?
You can! Inside your inkFrog account, visit "Settings" → "eBay accounts" and click the "Add eBay Account" button to begin the linking process.
Use "Settings" → "eBay accounts" → "Add eBay Account" to link additional eBay seller accounts.
You'll soon find that inkFrog is every bit as easy to use with several eBay accounts as it was with one eBay account.
The Benefits From Using Several eBay Accounts with One inkFrog Account
Why would anyone do this? Because it's a great option for many eBay businesses. Here are five of the most important benefits.
It makes running your eBay business much easier. Selling across several eBay accounts without inkFrog is a massive headache, requiring you to log in and out of each of your eBay accounts constantly in order to list, ship, create or edit policies, and so on.
Link all of your eBay accounts to one inkFrog account and you can suddenly do anything related to your eBay business, for any of your eBay IDs, in a single application. The savings in time and headaches are immense.
You can easily move products and listings between accounts. Many sellers use each eBay account as its own brand, and this means sometimes shifting listings from one account to another as strategies evolve. This is a huge, error-prone time sink; moving a single listing can take minutes. Moving ten can ruin a weekend.
With all of your eBay accounts connected to inkFrog, this becomes a simple task. End the listing under one account, then opt to relist it under another. It takes a few seconds to move one listing, and it also takes a few seconds to move a hundred or a thousand listings.
With inkFrog, moving listings between accounts—whether one at a time or in bulk—is a rapid process.
You can re-use your library of images, templates, and listings. Every image, template, or listing that you create or customize inside inkFrog can be quickly reused with any of the eBay accounts connected to your inkFrog account.
This means that all of the creative and marketing work that you do is multiplied—rather than having to do or upload your work again and again for each eBay login, you do it once and re-use it forever, right away, with any of your accounts.
Incoming orders and messages are each handled in a unified list. Without inkFrog, it's hard to stay up-to-minute on incoming orders and customer messages. If you're logged into and working on one account, you're not seeing what's happening on all the rest. You have to constantly visit them all, round-robin style, to stay current.
Link your accounts to inkFrog and you'll see all of your incoming orders in one list incorporating all of your eBay IDs. Messages, too—you can read and reply to all of your messages chronologically and seamlessly.
Imagine all of your messages and your metrics, for all of your accounts, in one place.
Better metrics that give you full totals. When you have multiple eBay accounts, it normally takes additional legwork to understand how your sales are going overall. You literally have to log into each account, pull out numbers, and then tally them yourself.
With inkFrog, you can see dashboard activity or analytics for all of your eBay accounts together, to get a clear picture of how your business is performing overall, without extra manual labor.
With this list of benefits, it's easy to see why most inkFrog users with several eBay accounts choose to link them all to inkFrog.
But How Does eBay Feel About It?
Every now and then we hear from a seller who wonders how eBay feels about sellers that have multiple eBay accounts and that link them all to inkFrog.
If you're one such seller, here are some facts to help clear the air:
eBay policies allow sellers to have and use multiple eBay seller accounts
For each account, you are expected to follow eBay rules and keep fee payments current
eBay wants sellers to succeed, and embraces tools that enable policy-compliant success
By linking multiple eBay accounts to your inkFrog Professional, Unlimited, or Designer subscription, you'll improve your ability to market and sell efficiently while also boosting your ability to provide timely and accurate customer service and order fulfillment.
What's not to love? If you're struggling to answer that question, it's probably time to get inkFrog now if you haven't already.
Posted on November 16, 2018
Have several eBay seller accounts? Have you linked them all to inkFrog? If not, you're missing out on serious advantages.
Bike Spares Australia has been using inkFrog for the last three years:
"We have been selling on eBay since 2006. We started using inkFrog around 3 years ago with great results. inkFrog has stream lined the listing process for us, making it quick and hassle free."
- Mark Tyck
Bike Spares Australia has almost 6,000 bike parts and accessories listed on eBay:
You can visit Bike Spares Australia here:
Posted on November 14, 2018
inkFrog Streamlines the eBay Listing Process for Bike Spares Australia
Net Yourself a Deal has been selling on eBay since 2001 and uses inkFrog to store listings indefinately and create professional eBay listing template for their business:
"We have been on eBay since 2001, so 17 years now.
inkFrog has allowed us to store old listings for future use, without the need to recreate from scratch. It also allows us to create dynamic templates to draw people into our listings. It is easy to import listings to other sites (such as Shopify) from inkFrog.
We are a small family owned business that started in a garage. We now have several full time employees and run out of a warehouse. During the holiday season we run two warehouses to meet the Q4 demand. We love what we do serving the online community."
- Kelli Schamber
Net Yourself a Deal has over 5,000 eBay listings and over 14,000 positive feedback ratings:
You can visit Net Yourself a Deal here:
Posted on November 14, 2018
inkFrog Helps Net Yourself a Deal with Professional eBay Listing Templates
Bricktastic Plastic came to inkFrog in 2018 and we were happy to build a professional eBay listing template for them using inkFrog Designer:
"Bricktastic Plastic has been selling second hand LEGO Products on eBay since early Feburary of 2018 and we started using inkFrog around July 2018. Inkfrog has helped our business by adding a professional element to the listing descriptions that is sorely lacking among most sellers listings descriptions, our descriptions now look theme appropriate and better communicate our brand and product offerings/services.
Most eBay listings often look unprofessional even when a template is being used, I find this is due to the poor layouts, images and themes these template companies and tools offer. Through inkFrog's professional templates our listings now actually look like they come from a professional website, and we are able to promote other aspects of our store in the form of visual images and cross promotional tools. The description area of any listing really is the next most important thing apart from the title and images, so spending some time to get that right is really important, and since eBay lacks proper tools to do this, inkFrog was the obvious choice!
Our store now makes much more sales, and our customers are now purchasing multiple mini figures products at once thanks to the addition of bright and colourful promotional images which can be displayed in a visual and easily understandable format rather, rather than a textual format as was preciously the case on our eBay listings."
- Damien Azzopardi
Bricktastic Plastic has over 1,200 Lego products and other collectibles listed on eBay:
You can visit Bricktastic Plastic here:
Posted on November 14, 2018
inkFrog Designer Templates Help Bricktastic Plastic Sell More on eBay
Since 2016 MAYI Diesel has used inkFrog Open to manage their eBay business:
"We have been selling on eBay since July of 2016 and joined inkFrog on November 20th, 2016. We have tried several other bulk listers and encountered many catastrophic failures that can only be known once they happen. The main issue with other softwares is their token interaction with eBay that would cause listings to disappear or show inventory at zero.
The best parts about inkFrog are 1) a very easy to use/ user friendly interface; 2) most importantly, having a company that is constantly keeping us, the user, of eBay’s ever changing policies and formats that seem to happen every quarter.
As small team, we are able to compete against large manufacturers and distributors in our industry. By keeping costs down on software, we are able to focus our finances into quality control of our products. In the end, the customer doesn’t care if you have a $10,000 software, they care about a good product at a low price, and the only way to do that is to have good systems in place that are cost effective."
- Gabriela Donatti
ozdingo has over 1,000 car parts listed on eBay:
You can visit MAYI Diesel store here:
Posted on November 08, 2018
MAYI Diesel Says inkFrog is Easy to Use and Stays On Top of eBay Seller Updates
Since 2015 ozdingo has used inkFrog Open to manage their eBay business:
"Inkfrog has helped in so many ways to manage easier our ebay listings and also to provide nice looking listings and attractive listings to buyers.
We have 99.9%-100% positive feedback and trusted status on eBay."
- Mal Badawi
ozdingo has over 1,600 products listed on eBay and over 45,000 positive reviews:
ozdingo uses inkFrog's store connector to synchronize Shopify inventory with eBay.
You can visit ozdingo store here:
Posted on November 08, 2018
inkFrog Makes it Easier for ozdingo to Manage their eBay Listings
ICB Hobbies is an inkFrog customer who values our ability to synchronize their inventory between their ecommerce store and eBay:
"I have been selling on eBay for about 20 years. I started using inkFrog about a year ago. inkFrog has been instrumental in keeping inventory levels accurate between my website and eBay."
- Anthony Profenno
ICB Hobbies has over 4,000 products listed on eBay and over 47,000 positive reviews:
ICB Hobbies uses inkFrog's store connector to synchronize BigCommerce inventory with eBay.
You can visit ICB Hobbies store here:
Posted on November 08, 2018
inkFrog is an Instrumental eBay Listing Tool for ICB Hobbies
Tradersly Collectibles has been an inkFrog customer for many years, here is what they have to say about us:
"March 22 2013 we opened the (eBay) account, a year later or so we created Tradersly. We have been using inkFrog Open from the begigning in all of our stores (Digiart101 & Targefound2014 are the other two). inkFrog Open is the best lister and manager for eBay, period!. We love the service and we will keep using it."
- Eleanor Mohammed
Tradersly Collectibles is just one of their eBay stores:
You can visit the Tradersly store here:
Posted on November 08, 2018
inkFrog is the Best eBay Listing Software According to Tradersly Collectibles
Debbie has been using inkFrog for 9 years, it has enabled her to be a stay at home mom with 4 kids:
"I've been selling on eBay for 12 years and started using inkFrog about 9 years ago. inkFrog has saved me money and time over the years. Initially, the fact that I could schedule listings to start when I wanted without an extra fee was one of my main reasons for going with inkFrog. After using it for a while, I found there were many other features that helped me list more items in less time.
inkFrog is part of the reason that I have been able to keep my business growing year after year and keep up with the constant changes in eBay's policies. I started selling on eBay because I needed a way to support myself and my four children and still be a stay-at-home mom.
Thanks to inkFrog, I have been able to achieve that goal and intend to continue for years to come."
- Debbie Crawford
Debbie has over 4,000 products listed on eBay and over 11,000 positive reviews:
Debbie uses inkFrog's eBay listing software to schedule her listings and manage her business with ease.
You can visit Debbie's store here:
Posted on November 07, 2018
inkFrog Helps a Stay at Home Mom Run an eBay Business While Raising Four Children
Join the Newsletter