When your eBay business is growing and you need to hire help, you need an eBay listing tool which enables you to grant staff accounts to your business. Callixte Shoes uses inkFrog to manage an entire team of employees with limited access to their account:
"We started our business early 2017 essentially by reselling clothes on eBay. Our focus at the very beginning was to get familiar with selling online, whatever the market.
After about 8 months we switched over to footwear. A pair of shoes in our country is a commodity. Aside from the high-end haute couture niche, the average American consumer has shifted to the internet as a main provider but still without putting too much thought into it. This combination is generating massive quantities of returns. The biggest players do not manage their own returns and resell them by auction truckloads of shoes every day.
We started using inkFrog when employees came on board a year ago. The need for increased security vis-a-vis our eBay account was the primary driver. The second benefit was to share listing drafts and pictures on a common platform.
In addition, it is a simple way to create listing templates compatible with the mobile device our customers use every day to browse the internet.
inkFrog allows us to implement a simple but robust process to create listings from drafting down to making a listing live.
We look forward to using more inkFrog in the future when more stores will be connected to expand our reach to the market.
There is no visible limit to the growth of our business as it reflects the investment we put into it. A lot of competition exists, the goods we sell are a commodity, therefore the margin we can make will be generated by the efficiency of our processes."
- Didier Champauzac
Callixte Shoes has over 5,000 products listed on eBay and over 2,000 positive reviews:
Callixte Shoes uses inkFrog staff accounts to enable their various team members limited access to their account. This is a major feature for larger sellers who need to grant employees or virtual assistants access but not to everything.
You can visit Callixte Shoes here:
Posted on November 07, 2018
inkFrog Helps Callixte Shoes Manage Employee Access and Sell More on eBay
Amy Rey Fashion has been with inkFrog since 2017 and has since rebranded under the name Hollywood Rage Wholesale:
" I have been selling on eBay for 19 years. I started using inkFrog 1.5 years ago.
inkFrog helps me with selling on because I am able have my employee go in and create draft listings for me. Then I can go in and review the listings and schedule them to post so that I have listings post constantly throughout the day.
I also love the photos editor on inkFrog. I use it to give my photos that crisp white background that ebay and Google shopping love and recommend.
I am able to pull listings in directly from my Shopify store and create my listings and everything syncs together between my eBay store and my Shopify store.
inkFrog is really the backbone in managing my business. It has allowed me to grow my business because it is so easy to manage it through inkFrog and it has allowed us to grow into a wholesale fashion business now."
- Amy Reynolds
Amy Rey has hundreds of products listed on eBay and has over 8000 positive feedback on the account:
Amy Rey uses inkFrog's Shopify store connector to push her inventory from Shopify to eBay. When an order comes in the details are forwarded to her Shopify store.
You can visit Amy Rey here:
Posted on November 07, 2018
inkFrog Has Helped Amy Rey Fashion Grow into a Large Fashion Business
Rhonda Anne Jewelry has been with inkFrog Open for years:
"We chose inkFrog Open because after taking the time to look at all our options on the market inkFrog Open gave us the most of everything.
We use many features that inkFrog Open offers - from many templates for simple and easy listing to the large pic storage capabilities. It would take all day to tell you all the ways inkFrog Open has helped
Let me just say that I would urge anyone wanting to grow an eBay business from little to endless, inkFrog Open is the right tool! We started with a few listings 3 and a half years ago to 2500 now...working to 5000!
Thank you inkFrog Open!"
- Richard McMahon
Rhonda Anne Jewelry has over 2500 eBay listings in the jewelry niche and over 1200 customer reviews with 100% positive feedback:
We love to have been an integral part of their growth from startup to very successful eBay business, please see their eBay store and Shopify store below:
Posted on November 07, 2018
inkFrog Gives Rhonda Anne Jewelry the Most Options of Any Listing Software
Since 2011, inkFrog has been helping Michelle sell her antiques on eBay:
"I started selling in 2011 on eBay and started using inkFrog the same time. inkFrog has helped me in so many ways! I love the scheduled listing feature and use it every single day."
- Michelle L Farmer
She wanted the ability to schedule listings to work around her schedule and doing that directly through eBay did not work so well. Turning to inkFrog, we completely streamlined her listing and scheduling process to make it very easy and efficient for her business:
"I pick my template and to list each item, I just change the heading, the size of the garment, change the price, add my pictures and schedule it to list when everyone is home from work at night. Rinse and Repeat until I'm done for the day. This saves me so much time!!
I can list 20 items in the time it takes most people to list a couple. And I can't tell you how many times I've heard on social media that eBay was having a glitch and no one can list any new items that day. Not for me! inkFrog is up and running everyday. I've never had a day in all these years of using them that I couldn't list my items and get them listed for the day.
Another thing I LOVE is the completed listings. They all come into one place on inkFrog from eBay each day when I do auctions, which I still do everyday. I just hit relist and all my items at one time will be relisted. With eBay you have to hunt down the ones that is to be relisted and they are mixed in with my sold items. Plus you have to delete them or you end up relisting them again. Totally confusing!
eBay could learn some things from inkFrog for sure. Listing on eBay takes forever, you basically have to start over every time. Also now that I've grown to three stores on eBay. I easily have them all in one place at my inkFrog dashboard. with just a couple clicks everything is relisted or added to my store at buy it now. Time is money with anyone that has a small business online and inkFrog saves me so much time. I would never have a full time business on eBay without using inkFrog.
Another Great thing about inkFrog is the customer service. The people that work at inkFrog are AWESOME! They all speak english, you're not sent to another country, where they have no clue what your talking about. They answer my questions right away. They are even patient with us Old Timers, and very helpful at teaching us about any new features and giving us plenty of time to learn the new things BEFORE moving us to a new format, which I GREATLY appreciate."
- Michelle L Farmer
Michelle sells thousands of antique products on eBay and has over 13,000 positive reviews and is an eBay Top Rated Seller:
We are proud to be a core part of Michelle's business and invite you to visit her below:
Posted on November 06, 2018
inkFrog Helps Cricketfarmer Schedule Listings Whenever She Wants
Black Ops Toys is a toy store which has been in business for over a decade. They needed a listing tool to help streamline listing their catalog of over 10,000 products.
"BlackOpsToys has been on eBay for over 10 years. We started using inkFrog in Feb 2018. inkFrog has helped us speed up the listing process. Rebuilding a store with over 10,000 individual items before inkFrog was going to take an eternity, but once we set up listing templates, and other settings. It was a breeze."
- Martin Michaud-Couch
This seller has thousands of listings on eBay and has a very thematic storefront:
inkFrog connects to their Shopify store and pushes their inventory to eBay. When an order comes in it gets pushed to their Shopify store to keep it all in sync.
We love helping their business and invite you to visit them here:
Posted on November 06, 2018
inkFrog Helped Black Ops Toys Rebuild 10,000 Listings on eBay
inkFrog's Unlimited and Designer plans offer you the capability to provide staff accounts to employees. Some sellers likely know immediately what to do with this capability, but for other new sellers, the uses are more fuzzy.
If you know that you're becoming the limiting factor to the growth of your business, yet you started out as a one-person operation and don't quite know who to hire and set up with an inkFrog staff account, this article is for you.
Here are four employees or contractors to consider adding to your business—and to your inkFrog account.
A listing and/or fulfillment assistant can help you to keep your products listed and your orders shipped on time. (Image: Sirinarth Mekvorawuth / Dreamstime)
1. A listing and/or fulfillment assistant.
The first kind of help you'll likely hire is likely to be either a listing assistant, a fulfillment assistant, or both rolled into one. This assistant:
Helps you to craft listings and take product photos
Helps you to post new listings and update old ones
Does the grunt work when you make changes to many listings at once
Helps you to package orders, print labels, and ensure that fulfillment happens promptly
A listing and/or assistant is a great first hire or first independent contractor because listing and fulfillment are the two tasks in which sellers most typically bog down and fall behind when they first start to see rapid growth.
2. A channel manager or marketplace specialist.
This employee is like the "listings" half of the a listing and fulfillment assistant, only with more hours and more expertise. They know eBay (in the case of an eBay specialist) or eBay and other selling platforms (in the case of a channel manager) inside and out:
How to keep tabs on competition
How to identify new opportunities and areas of unmet demand
What the hot niches are on eBay and/or other marketplaces
The listing practices and strategies that best present products to shoppers and drive sales
The tools and features on eBay and/or each marketplace that you should be using
They're there to help you to decide what you should probably sell, know how and where you should list it, and to create and manage the listings and branding of your business—to ensure that your inventory is up for sale effectively at all times.
3. A customer service manager.
Depending on the niche in which you sell, you may also find that as you grow, the demands of providing good customer service grow as well.
A digital marketing manager is like a techie and a marketing guru rolled in to one—perfect for e-commerce.
It can be frustrating to see orders on the rise and to realize that you're running out of time twice as fast because customer service tasks seem to be multiplying at the same rate. This employee:
Understands your business, products, and brand
Is a great communicator, loves people, and loves to make them happy
Has good basic business judgment
Spends their time responding to customers' questions, needs, and concerns
Customer service is a particular talent. As business grows, it can pay dividends to employ someone or find a contractor to relieve you of these customer communication and interaction tasks—enabling you to focus on inventory, listings, fulfillment, and strategy.
4. A digital marketing manager.
As your business grows, there are new, more technically challenging and marketing-oriented things that you need to accomplish. A digital marketing manager helps you to maximize the work done by you, your channel manager, and your customer service manager by:
Hire help, set up your inkFrog staff accounts, and put them to work. Don't let initial resistance keep you from finding the help that will enable you to grow.
Helping to coordinate the activities of your website and each of your channels
Building buzz for your brand, listings, and website on social media
Bringing in new shoppers via digital advertising
Identifying new online tools and services that can help you to grow
Ensuring that the online portion of your business isn't holding your growth back
A good digital marketing manager is a bit like a marketer and a techie rolled into one. They have the instincts and skills of a marketer along with the technical chops to operate effortlessly in today's digital, multi-channel, search-and-social-media environment.
Give 'em a staff account and put 'em to work.
If you're an inkFrog user with an Unlimited or Designer subscription who's growing a bit faster than you can cope with, yet you don't have any staff accounts yet, you may find that one of these people is exactly who you need to continue to grow.
So go out, hire them or put them on a part-time contract, get them an inkFrog staff account, and let them log in and start helping to make a difference in your business.
Posted on November 01, 2018
If you're an inkFrog Unlimited or Designer user trying to grow, here are four common small e-commerce business employees that you can hire—and set up with staff accounts.
Product image workflows can take a lot of time, particularly if you're concerned about representing your products well (which you should be).
But you can be making things a lot harder on yourself if you're not taking advantage of the tools that inkFrog offers.
For example, too many sellers have an image workflow like this:
- Take pictures with high-end camera
- Transfer from camera to computer
- Load into Photoshop
- Edit contrast and color
- Crop appropriately
- Resize down for eBay
- Upload to eBay or inkFrog
But you can shorten this significantly with a few camera tweaks and by using what inkFrog and your camera already have to offer. Here are some tips.
Are you spending time on long image workflows with heavy editors like Photoshop? Don't. Just use inkFrog.
Set your camera and lighting up properly.
Set up a small photography working space somewhere with a surface, backdrop, and lighting that will result in great product photos. Usually this means a bare, white background and diffused illumination from multiple angles.
Don't think that since you don't want to set up a full-fledged photo studio, you can't do better than cluttered snapshots. Take twenty minutes to establish a clean, uncluttered area and to experiment with lights. You'll be surprised at what you can accomplish with things on hand and a little ingenuity.
Then, change your camera's image quality settings so that your images are sized properly straight out of the camera. Twenty or thirty megapixels is just too much for e-commerce work—you're not making posters or billboards.
Instead, set the camera for a horizontal resolution between 2,000 and 3,000 pixels and a medium or low quality (i.e. stored image size) setting, so that you don't have to resize and re-save later before uploading.
Believe it or not, you don't need this.
Approximate it with a clean table and shaded lamps—or window light.
(Image: Nataliya Kuznetsova / Dreamstime)
Upload straight to inkFrog and edit there.
Rather than inserting additional steps and heavy applications like Photoshop into your workflow, use the image editing tools built into inkFrog. Once again, you don't need to do gallery quality artwork for online sales, so there's no reason to get buried in Photoshop or other similar programs.
Notice the edit button to the far right of images that you've uploaded to inkFrog. Click it and you'll find most if not all of the image editing tools that an online seller will ever need, tailored for purpose and all in one place.
Pay special attention to these:
Crop. Use this tool to trim out unneeded extra space around the outside of your image, so that only the product and important details are represented.
Transform. Use this tool to rotate your images if necessary, either in 90-degree chunks or by clicking and dragging until you get the rotation just right and the image is perfectly straight.
Draw and Text. Use these tools to add annotations to your images if they are needed. Just remember not to use them to add contact information, as that's against eBay rules.
Filter. If your image is "flat" looking, too dark, or the white balance is off (i.e. "weird" color or a color cast), clicking “Filter” opens a new menu full of options to help fix these problems produce a photo that's more appealing.
inkFrog's built-in tools offer all the adjustments needed for most e-commerce images, without all the extra steps and baggage.
There are a dizzying number of tools in the Filter menu, but here are some of the most useful. The best way to learn about how each of them affects an image to experiment.
Inside the Filter menu, click on a tool to apply it. For tools with fine-grained adjustments, click on a tool, then on the gear icon to access further options.
Sharpen. Click this tool once to make your image sharper—with better defined edges—than before. Click it a second time to remove the sharpening effect.
Brightness. Use this tool to either lighten dark images or to bring definition back to images that are too light. To use it, click the tool, then click the gear icon, the move the slider until you achieve the look you prefer.
Gamma. Use this tool to remove color casts in your image. To use it, click the tool, then click the gear icon. You'll see three sliders, one each for red, green, and blue. Move these sliders up or down to adjust the strength of each primary color in your image until the color cast is gone.
Remove. Use this tool to remove a particular color from your image (these areas will become white instead). To use it, click the tool, then click the gear icon. Select a color you'd like to remove, then move the slider right or left to determine how much of the color to remove.
When you're done making adjustments to each image, click "Save" to save the results directly in place, already inside inkFrog and ready for upload.
Fast, easy, and with great results.
By setting your lighting and camera up carefully to begin with, then uploading immediately to inkFrog and making any needed changes there, you'll speed your product images workflow up by a massive margin.
Loading Photoshop or another image editor doesn't seem like a problem if you just have two or three images to polish—but by image 100 (or 200, or 300) you'll be thrilled with inkFrog's image editing workflow—and the bunches of time it saves you.
Don't have inkFrog? Probably time to try it.
Posted on November 01, 2018
Do you dread product photography because your workflow is slow and cumbersome? Leave it behind and edit inside inkFrog.
Treasure Journeys Gifts n Foods is no stranger to eBay. They started selling on eBay and quickly realized it would be challenging to manage their listings.
"We started selling on eBay in 2002. Our listings on eBay have changed a lot since then. It was a struggle keeping up with the listings."
- Gerald Morrison
This seller has hundreds of listings on eBay and has a beautiful storefront and nice selection of products:
"We started using inkFrog in 2016 after trying different listing programs that integrated with our website. Since we started using inkFrog working with listings has become extremely easier for us. Some of the features that we like are the bulk editing of listings, syncing of stock levels, and the ability to set templates along with image storing."
- Gerald Morrison
inkFrog connects to their BigCommerce store and pushes their inventory to eBay. When an order comes in it gets pushed to their BigCommerce store to keep it all in sync.
"We have been using inkFrog for over 2 years now integrating it with our BigCommerce website. It has saved us a tremendous amount of time keeping up with inventory and listings."
- Gerald Morrison
We love helping their business and invite you to visit them here:
Posted on November 01, 2018
inkFrog Makes It Easier for Treasure Journeys Gifts n Foods to Sell on eBay
inkFrog's designer templates give you ample space for images and links that can be used to skillfully cross-promote your items. As you curate cross-promotions, inkFrog also makes it easy to push updated templates to hundreds of active listings with a click.
But sellers are busy people, and constantly editing templates to show your latest products—even at a cost of fifteen minutes rather than days of work—can feel like a low-priority task.
Here are five reasons why you should prioritize it, making use of the cross-promotion space in your inkFrog templates and keeping your cross-promotions updated.
Shoppers love to shop. So help them do it! Your goal on eBay is to ensure that they're shopping your products, not eBay in general. Cross-promotion helps you meet this goal.
1. Shoppers want to see more products.
For shoppers, the eBay marketplace is a huge universe of options, most of them from sellers that aren't you. For those that don't live and work on eBay, finding more of your products isn't always an easy thing to do—unless you help them do it.
Without cross-promotions, to see your other listings shoppers have to find a small text link hidden amongst the header information in your listing and click on it, without knowing what they'll find. Either that or they have to get lucky enough to find you again in search.
With cross-promotions, shoppers see other products that you offer with their own eyes, as soon as they open your listings. Two things result.
First, more multiple-item sales as shoppers find additional things they'd like to buy. Second, sales that you would otherwise have lost, as shoppers who don't buy the main product featured in your listing spot the product that they actually want in your cross-promotions.
2. It makes your brand or store much more memorable.
You want customers to return to you for future purposes. For that to happen, they have to do extra work—remember your eBay ID or store name, then search for you again in the future.
Based on the strength of one product alone, most shoppers won't make the effort. But if they see that you have several things they might like to buy down the road, or even better if you're able to inspire a desire to make future purchases from you, they will.
Without cross promotions, this is how shoppers have to find your other items, and be inspired to save your eBay ID. Not great.
Visual cross-promotions in your inkFrog templates are a key component of your eBay branding—and the buyer loyalty that every seller should want to inspire. Without them, the chances of earning a repeat sale from most shoppers is low.
3. It differentiates you from other sellers.
Let's be honest—in most eBay niches, multiple sellers compete against each other for sales by offering often similar products at similar prices. And each of them is often constrained by eBay's increasingly standardized listing format.
Standing out can be a difficult thing to do, particularly if you're not great with HTML.
With inkFrog's templates, you have beautiful templates without the need to know HTML—and you can fill them with cross-promotions for other products that your competitors either don't also carry or don't also cross-promote.
After visiting three or four virtually identical listings for the same product, it's a happy shock for a shopper when the fifth listing presents the product in a completely different, more pleasing way—and with more products to match.
With so much similar text and pricing on eBay, being different–in a good way—is often the factor that separates "sale" from "no sale."
4. It increases shopper trust and reduces resistance.
Even when shoppers are only planning to purchase one item, cross-promotions can be important in earning you the sale, rather than another seller. Why?
Cross-promoting with inkFrog templates differentiates you from the competition and sets you apart as a trustworthy, dedicated professional with interesting products to offer.
Because cross-promotions immediately elevate your listings, making clear that they're not one-offs and that you're not an inexperienced seller. Instead, you're a business with a product line.
Cross-promotions show that you have inventory, that you're invested enough in eBay sales to bother showing your other products, and that you possess the logistical and technical skills necessary to do so—which speaks well of your ability to fulfill on purchases as well.
So even when cross-promotions don't directly lead the sale of cross-promoted products, cross-promotions can drive your sales rates higher.
5. It helps you to understand your own brand and inventory.
There's a kind of uncomfortable magic that happens as you curate your cross-promotions. You're forced to come to terms with:
Products or images that don't present well
Gaps in your product line that make it hard to fill cross-promotion spots
Dead-weight products that you wish you didn't have to sift through
How well your entire product line hangs together and represents your brand
Inventory management is all about spreadsheets, bins, and shelves, and as you do it, your perspective is often limited to small details.
Building cross-promotions puts you in the shopper's position. What will they see? How desirable is it? Does it cohere or is it a mess? How does it represent your brand?
These are all tough, ongoing questions that often fall through the cracks—unless you regularly have to curate cross-promotion spaces in your listings.
Get out there and cross-promote.
The benefits that come from cross-promote are significant ones, yet inkFrog makes the actual work of cross-promotion fast and easy.
So lose the resistance you've built up to the idea of cross-promotion after years working through your listings on eBay.com—and jump into inkFrog's templates with both feet.
Edit your cross promotions (without needing to master HTML), then push them to your live listings by the dozens, or hundreds, quickly. You've got more sales to make, and cross-promotions can help you to make them—in a big way.
Don't have inkFrog yet? You probably ought to try it.
Posted on October 24, 2018
It's tempting to let cross-promotion fall on your priority list. Here's why this is a bad idea.
Conventional wisdom says that when you start selling on eBay, you begin with eBay's own tools. It's only after you're established and earning that you subscribe to other seller tools. That's the conventional wisdom.
inkFrog is simple, uncluttered, and fast, with a very small learning curve. Everything a new sellers needs—and nothing they don't.
And we think it's absolutely wrong. Here are five reasons why.
1. Less clutter in inkFrog means a smaller learning curve.
eBay's website is cluttered. Like, really cluttered. It's full of buttons and jargon, and only some of them relate to selling—which is why it can feel so overwhelming to make your first sale on eBay.
inkFrog, on the other hand, is laser-focused on selling. Everything you need is there, in terms you understand. Listings. Images. Orders. Front and center, without lots of other buttons, links, and content.
eBay is a website and marketplace, and it shows. inkFrog is an tool for selling things, and that shows, too.
2. More speed from inkFrog means less frustration.
inkFrog is also faster than eBay. eBay's pages are jam-packed with stuff, which is great if you're looking for all of that stuff, but otherwise, you're just waiting for things that you don't care about to load.
As an application, inkFrog is also far faster than eBay's website is. This means less frustration and waiting, and when you're clicking around trying to learn something new, waiting can drive you nuts.
Beautiful designer templates that you can click to customize give you an immediate advantage.
3. Better marketing with inkFrog means more sales.
With inkFrog's Designer plan, you'll have access to hundreds of beautiful designer templates right away—that you can customize, brand with your own logo, and really make your own. No need to learn HTML, or to re-use the same old eBay templates that thousands of other sellers use.
The result? You'll hit the grown running with listings that excite shoppers. This means you'll make more sales. And that means you'll grow more quickly and have more critical early successes.
4. inkFrog makes it possible to quickly fix oopsies.
It's inevitable that as you're first starting out, you'll regularly discover things you've done wrong. Categories you could have chosen more carefully. Template language you'd wish you'd included. Policies and promotions that you decide to change.
On eBay, it's either difficult or impossible to make many kinds of bulk changes, so if you discover on listing 101 that something needs to change, you may well have to edit your first 100 listings by hand. That sucks. Especially when you're first starting out.
inkFrog, on the other hand, enables you to bulk update dozens or hundreds of listings in seconds. So no matter how many oopsies you discover, you can fix all of them right away, without wanting to pull your hair out or quit before you've really begun.
5. inkFrog provides easy access to important settings and listing fields.
First-time sellers often find themselves wanting to accomplish things that they are sure can be done on eBay—then spending tons of time hunting down the right places to do them.
Spend time listing products and processing orders rather than hunting for tools and settings.
In inkFrog, these settings are all available within just a click or two, and are easy to find. This is because inkFrog serves only one clientele—sellers—and wants to make life as easy for them as possible.
So rather than spending time trying to figure out how to accomplish something on eBay, and ending up buried seven levels deep in account settings, on inkFrog you'll generally find anything you'd like to do within seconds—and if you can't, inkFrog has seller support staff standing by to help you.
Try it out.
For all of these reasons and more, we'd like to issue a challenge to new eBay sellers.
If you've taken steps to start selling on eBay before, only to lose momentum just a few hours into the process, give inkFrog a try.
We think that this time, with inkFrog in your back pocket, you'll be up and running as an eBay seller far more quickly than you've ever imagined possible—and have a far more pleasant experience getting there.
Posted on October 19, 2018
Don't buy the implication that a service like inkFrog is only for established sellers. If you're just stating out, we can help.
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