If you use inkFrog, yet you're still creating your listings one by one, it's time to learn about profiles.
inkFrog profiles enable you to list so quickly and easily that you'll never want to create listings one at a time again. If you haven't already done so, now is the time to put profiles to use. Here's how.
What Profiles Are For
Put simply, profiles are bundles of eBay listing form settings that you find yourself using over and over again as you list.
Profiles give you a way to save these repetitive settings. You spell them out as a bundle, give the bundle a name, and then inkFrog automatically fills out that part of the listing form for you whenever you ask it to.
Dozens of choices are made in creating an eBay listing. inkFrog profiles streamline this process.
There are five kinds of profiles in inkFrog—listing profiles, shipping profiles, return profiles, payment profiles, and master profiles that tie the others together.
Here's how they work and what to do with them.
In listing profiles, you create named bundles of settings that each outline:
A catalog entry, eBay category, and optional second category
A listing format (fixed price, auction, etc.)
An optional eBay Giving Works ID and donation percentage
An inventory or product location
An inkFrog listing template
Use profiles to bundle eBay listing form settings that you use over and over again.
In shipping profiles, you create named bundles of settings that each outline:
A type of shipping rate (flat, calculated, freight, etc.)
Eligibility for eBay's Global Shipping Program
Handling time for shipment
Eligible destinations or exclusions
One or multiple carrier services and rates
In return profiles, you create named bundles of settings that each outline:
Whether or not returns are accepted and the length of the returns period
How refunds for returns are issued and who pays for return shipping
Any restocking fees for returns
A detailed return policy explanation
In payment profiles, you create named bundles of settings that each outline:
Kind(s) of payments accepted
A PayPal payment address
Whether or not immediate payment is required
How and where to apply sales taxes
How to Begin and What to Do
Build a profile for each bundle of settings you repeatedly use as you list on eBay. Do this by visiting a profile area in your inkFrog sidebar, then clicking the "Create New... Profile" button.
Do you repeatedly create fixed-price listings in a particular category, with inventory in a particular location, using one custom inkFrog template? Click "Listing Profiles" → "Create New" to create a listing profile that spells these settings out.
Do you repeatedly create listings that direct payment to a particular PayPal address, requiring immediate payment? Click "Payment Profiles" → "Create New" to create a payment profile that spells these settings out.
And so on.
After you build listing profiles, shipping profiles, return profiles, and payment profiles that represent your most commonly repeated eBay listing form settings, you're ready to create some master profiles.
Each master profile may contain:
Product images and/or SKUs
Pricing, quantity, and cost information
A listing profile
A shipping profile
A returns profile
A payment profile
You can add to or modify these each time you use a master profile to create a new listing.
Notice that the listing, shipping, return, and payment profiles that you built now function like Lego blocks, enabling you to quickly build a master profile for each kind of product you carry.
Each master profile can contain frequently used text and images for a particular type of product(s), along with all of the eBay listing form details that you'd normally use to sell them.
It's easy to create new eBay listings from your master profiles.
Once you have a master profile for a product, creating new listings for it is really fast. Just:
Click the icon on the far right of the master profile you'd like to list.
Select "New" and make any last moment changes or customizations needed.
Select "Save" → "Save to library" (to create a new listing in your library) or "Save" → "Save to library & launch" (to create a new listing and post it live on eBay).
With your profiles in place, you'll be able to create and publish new eBay listings at a startlingly rapid clip, without irritatingly repetitive effort.
Make Changes More Easily
All of this is great and saves tons of time, but now for the best part.
The best part is that when you create listings using profiles, you can change every listing that relies on a particular profile just by changing that profile.
So, for example:
If you move your warehouse to a new ZIP code, edit your listing profile(s) to reflect your new ZIP code; all of the associated listings will automatically be updated.
If you switch to a new shipping carrier or service, edit your shipping profile(s) to reflect your new shipping policy; all of the associated listings will automatically be updated.
With profiles, you can update—not merely create—dozens and dozens of listings easily.
With profiles, you won't just create listings more quickly than ever before; you'll maintain them more rapidly and easily than ever before, too.
Sound good? Log into your inkFrog account and give profiles a try—or if you don't yet have inkFrog, try it today!
Posted on July 06, 2018
Still creating eBay listings one at a time? Uncertain about what inkFrog profiles do? See how to use inkFrog profiles—and why they'll save you tons of time.
Creating item listings on eBay isn't particularly difficult, especially if you make use of inkFrog's listing tools and hundreds of designer templates.
But as many sellers have discovered, getting an item listed isn't always the same thing as getting a listing seen. There are dozens or even hundreds of listings for every product on eBay, yet only one "first page" of search results.
Here's how to ensure that the listings that you create actually rank well in eBay search, and actually get clicked on once they're shown to shoppers.
Use eBay's Catalog and Item Specifics
Items that make use of eBay's catalog and that include many item specifics fields are far more likely to appear in shopper searches than those that don't—and this disparity will only increase as eBay's push toward product-centric shopping continues.
As you list a product, be sure to search for an eBay catalog match using an electronic product identifier like a UPC or ISBN code, or barring that, using simple keywords.
Don't skip the product catalog field as you create listings in inkFrog.
After finding and selecting a matching catalog entry, take the extra time to complete item specifics fields as well, which boost your search ranking and are also used to include items whenever shoppers narrow their searches on eBay.
Include Multiple High-Quality Photos
eBay's search engine analyzes about the photos that you use to represent your product—not just how many of them there are, but also how they present the product you're selling. eBay's guidance suggests that you should:
Include more than one or two photos
Represent your product from multiple angles
Ensure that your product fills a significant portion of the frame
Show your product against a clean, light background
Remove any additional clutter or other object(s) from the photo
Upload photos in very high resolution, thousands of pixels tall and wide
Do not overlay your image with other text or line art
eBay search likes bold, clean, uncluttered photos against a light background.
You can see what eBay is basically looking for—photos that look like professional product photography, not like smartphone snapshots in a cluttered office or intake area. Study the product photos on large retailers' websites, then try to match them for overall look, quality, and quantity.
Price Your Item Competitively
Price isn't the most significant factor in eBay's search ranking algorithm, but it is a factor, and the farther away from average prices you are, the less likely your item is to be promoted by eBay search.
Though guidance for eBay's product-centric pages isn't yet available, the presence of a prominent "lowest price" area on eBay's new product pages suggests that there will continue to be a significant benefit pricing lower than everyone else.
See these three boxes? They're prime real estate, if your price is right.
Put these two considerations together and you should realize that you should offer the lowest price when you can, price in the same ballpark as the competition the rest of the time, and when you can't offer the lowest price, make up the difference by really killing it with the other listing tactics discussed here.
Create Tight, Rich Title and Description Text that Uses Relevant Keywords
eBay's search system works hard to match shopper searches to relevant keywords while also being smart enough to distinguish between nice, human-friendly titles and noise that attempts to "game" the search system, so as you create titles and descriptions, think along the following lines:
Include a make, model, and product category ("Nikon D300 DSLR Camera") in every listing title
Include the most relevant other details (size, capacity, color, version, release year) as well
Use keyword phrases (in your title) and sentences (in your description) that match the ways that actual people would string these words and sentences together
Avoid "marketing" words and all-caps words ("NEW", "LOOK", "MUST-SEE", "FRESH") as possible penalty words
Don't use search terms or word soups like this. Not if you want to rank well in search.
As a good guideline for words to omit—if eBay has an entire separate listing form area or tool specifically dedicated to the information you're trying to convey—say, item condition, markdowns, shipping times, and so on—eBay's search algorithm is likely not to value those keywords in your title or description text, and may even penalize you for them.
Adopt eBay-Suggested Best Practices for Returns and Shipping
Each of the following is both recommended by eBay and also considered as a factor in eBay's search ranking system:
Shipping cost (free shipping is the eBay recommendation)
Handling times (same-day or one day are the eBay recommendations)
Shipping times (three days is the eBay recommendation)
Return policies (free 30-day returns is the eBay recommendation)
Restocking fees (no restocking fee is the eBay recommendation)
See all that bling below the top-ranked listing? It gets shoppers to click and buy.
The more of these best practices you're able to adopt, the higher your listings are likely to rank in eBay search. Of course it's not easy for most sellers to accommodate all of them, but if you can accommodate at least two or three of them (with free, rapid shipping likely being the most important), you'll give yourself a key boost.
Improve Your Seller Performance Levels
eBay has strongly suggested that all of the following are also considerations in search rankings:
Feedback score and feedback percentage
Detailed seller ratings
Response times to eBay disputes and messages
The number of transactions with problems (return requests, late deliveries, negative ratings, and so on)
Yes, this stuff still matters—including for your search ranking.
What this means is that your customer service orientation also figures in to your visibility on eBay. The better the overall service levels you provide—fulfilling orders on time, responding to queries, setting expectations so as to minimize returns, and earning positive feedback—the higher your search ranking is likely to be.
Don't Just Show Up in Results; Earn the Sale
This tip is the most subtle, but also one of the most important in your eBay search ranking. eBay has indicated that your click-through and sale percentages matter for your search ranking over time. That is to say that:
If your listing appears in search results and shoppers click on it, that's good for your ranking.
If your listing appears in search results but shoppers don't click on it, that's bad for your ranking.
If shoppers view your listing and make a purchase, that's good for your ranking.
If shoppers view your listing but don't make a purchase, that's bad for your ranking.
Listing tactics that may have worked a decade ago—like including as many keywords as humanly possible, creating many listings for the same product to crowd competitors out of search results, listing accessories in non-accessories categories, and so on—are now likely to actively lower your search ranking.
Irrelevant keywords or boring listings can harm your ranking—or get you hidden entirely.
To maintain a high ranking, your ideal goal is now to appear once in a shopper's results, to tweak your first image and title in such a way that shoppers always click when they see your listing, and to be so relevant to shopper searches and so compelling with your listings that shoppers who view your listings always purchase then and there.
Ranking Well is All About Maximizing Shopper Excitement and Sales
At the end of the day, all of the factors we've outlined here point to eBay's larger search strategy.
Remember that while eBay isn't in the business of helping you to make sales, they're certainly not "neutral" about making sales. They want to entice as many shoppers as possible to buy as many things as possible, and to do this, they're going to foreground the sellers and listings that are most likely to close the deal and satisfy the buyer.
If you're able to internalize this idea—that eBay's search system wants to draw shoppers in, ensure that they quickly and smoothly find what they want to buy, and deliver them an experience that brings them back again next time—you've got the basic mentality right.
If you can marry that shopper-centric attitude to the tactics outlined above, your listings will soon be ranking well on eBay.
Naturally, we think inkFrog is the easiest, best way to tackle these tactics and to create and manage your listings. So try inkFrog today!
Posted on July 06, 2018
Creating listings is easy with inkFrog. But to make sales, you've got to get your listings to appear in search. Here's how.
inkFrog as an Alternative to Auctiva
inkFrog and Auctiva are two different eBay listing programs available on the market and we believe you should be fully informed on what each platform offers. We did the homework for you and put together a list of the top features and which each service offers. In this review of Auctiva we line up their features with ours so you can clearly see which service is more suitable for your business needs.
Here is a summary and you can find a detailed comparison of all features below:
- Pricing: As you can see below, Auctiva is significantly lower cost than inkFrog, by approximately 50% on all pricing.
- Account Connections: inkFrog outperforms Auctiva in terms of how many eBay accounts you can link (1 vs Unlimited) and furthermore it can connect to your Amazon account, BigCommerce store, and Shopify store and keep all your inventory synchronized to eBay. Additionally, inkFrog can import your inventory via CSV file, Auctiva cannot.
- eBay Tools: inkFrog allows you to store an unlimited amount of product photos (Auctiva does not) and offers a bulk listing editor which Auctiva does not. Furthermore, inkFrog offers both Staff Accounts and Print Templates - neither of which are offered by Auctiva.
- eBay Listing Templates: Both inkFrog and Auctiva offer professional eBay listing templates for their members, however inkFrog also gives you the ability to create your own templates and will even custom design an eBay listing template exclusively for you.
- Support: Both companies offer fantastic support by email/ticket, live chat, and online training. However inkFrog pulls into the lead by offering one-on-one training and we have recently started offering phone support during standard business hours. Additionally, inkFrog offers one-on-one onboarding calls to help you setup your business and ensure it's working exactly as you need.
As you can see, Auctiva does make a much cheaper alternative to inkFrog but with significantly reduced features. You can see a detailed comparison matrix below.
- Try Before You Buy?
- Monthly Pricing
- Yearly Pricing (Per Month)
- Yearly Pricing
- Discount for Paying Yearly
10 Managed Listings, Unlimited Duration
30 Day Trial
- eBay Accounts
- Managed eBay Listings
- Import inventory from Shopify
- Import inventory from Amazon
- ...create fulfillment orders
- Import inventory from BigCommerce
- Import inventory from CSV file
Managed eBay Listings
Import inventory from Shopify
Import inventory from Amazon ...and automatically create fulfillment orders
- eBay Listing Editor
- Bulk Editor
- Image Hosting
- Auto Re-List
- Scheduled Listings
- Automated Feedback
- Staff Accounts
- Print Templates
- Ready-Made Templates
- Create Your Own Templates
- Cross-Sell Widget
- Custom Template Designed for You
- Ticket/Email Support
- Phone Support
- Live Chat
- Online Training/Tutorials
- One-on-One Onboarding/Training
Yearly Pricing (Per Month)
Discount for Paying Yearly
Managed eBay Listings
Import inventory from Shopify
Import inventory from Amazon
...and automatically create fulfillment orders
Import inventory from BigCommerce
Import inventory from CSV file
eBay Listing Editor
Custom Template Designed for You
Posted on June 28, 2018
inkFrog vs Auctiva
Looking to streamline your eBay shipping processes and reduce fulfillment costs while you're at it?
We've just released a new integration with ShipSaver, enabling inkFrog users on the Unlimited and Designer plans to easily print shipping labels and purchase shipping insurance.
Even better, you can do this directly from within inkFrog—often at better rates than are available directly from carriers.
What You Can Do with ShipSaver in inkFrog
With the new integration, you can:
Purchase shipping labels and insurance for all your eBay orders, with a single click
Enjoy better label and insurance rates than are available through eBay in many cases
Ship any package that originates within the United States to any United States or global address
Best of all, it's easy to use!
Connecting ShipSaver to inkFrog
To use ShipSaver, click "Apps" → "ShipSaver" to open the integration tool.
If you already have and use ShipSaver, click "Already a user? Login" to connect your ShipSaver account to inkFrog.
Visit the "Apps" area of your account to connect to ShipSaver.
If you don't already have and use ShipSaver, create a new ShipSaver account by clicking "Need an account? Sign Up."
Creating a ShipSaver Account if You Don't Have One
If you opted to create a new ShipSaver account, you'll be asked to provide a login and password for your new account, then prompted to configure a few basic preferences.
In the Shipping Preferences area, select all of the shipping services that you regularly use in the "Default Shipping Services" drop-down list. Then, select a default domestic service and a default international service. You can change these preferences later on, on an order-by-order basis.
Configure your shipping preferences as you create your ShipSaver account.
Select a default label style for printing, a default packing slip style, and whether you'd like new shipping labels to open in your browser or be saved to disk.
In the Insurance Preferences area, specify how you'd like to receive payments for insurance claims—either by check or by PayPal, and provide the needed information for this delivery to occur.
In the Insurance coverage area, check the boxes next to any carriers for which ShipSaver should cover the entirety of any insurance claims. Leave boxes unchecked to rely in part on the carrier's standard coverage level, which is slightly less expensive, but also less convenient.
In the Email Preferences area, check the boxes next to any email messages you'd like ShipSaver to automatically send. Hover over each message for a detailed description of the message content and its destination.
Choose to pay for shipping labels with either PayPal or a credit card.
Finally, provide a payment method for your label printing. For many eBay sellers, PayPal is the easiest method, matching the way that eBay shipping labels are billed by default. Either click the PayPal payment option to connect your PayPal account to ShipSaver, or click on the credit card payment option to provide card details.
Your new ShipSaver account is now created, connected to your inkFrog account, and ready for use!
Printing Labels and Purchasing Insurance
Once ShipSaver is connected to your inkFrog account, you'll notice new options when viewing your sold listings that make it easy to purchase shipping labels or insurance for your orders:
Click on the printer icon next to an order to purchase and print a shipping label for your shipment.
Click on the shield icon next to an order to purchase ShipSaver insurance for your shipment.
Once ShipSaver is connected, labels and insurance are easy to purchase from within inkFrog.
That's all there is to it!
Whenever you're working in inkFrog, you're now just a click away from purchasing and printing shipping labels to fulfill orders, or from buying competitively-priced shipping insurance from a company that's handled over 3 million deliveries—for more than 20 thousand sellers worldwide.
Posted on June 21, 2018
Our new integration with ShipSaver enables you to save time and money while printing labels and buying insurance from within your inkFrog account.
eBay's 2018 Summer Seller Update is out, and eBay has announced several changes that will affect many sellers:
Expansion of the product-centric shopping experience
Requirement to provide accurate item locations
Enhanced metrics surrounding seller performance problems
Changes to eBay stores URLs and markdown policies
Streamlined, accelerated returns process
Here are the details you need to know about each of the changes that eBay has outlined.
Product-Centric Shopping Expansion
eBay's new product-centric shopping experience will be expanded from a few initial product lines to encompass entire product categories.
Sellers will be required to use eBay's product catalog when creating or modifying listings in these categories, and will be able to suggest modifications to eBay's catalog or suggest new products for the catalog, subject to eBay review.
Soon entire product categories will leverage the product-centric shopping experience.
Existing listings that are not associated with a catalog product "may have minimal or no visibility to buyers."
Accurate Item Locations
Starting at the end of July, inventory warehoused in the United States must be listed with a valid location ZIP code, to enable eBay to provide the most accurate possible estimates for delivery times to buyers.
Items warehoused in multiple locations, outside the United States, or shipped via freight are exempt from this requirement. Note that sellers who make use of Amazon's FBA program have inventory at multiple warehouse locations, and are not affected by this requirement.
Enhanced Seller Performance Metrics
Starting in July, sellers using Seller Hub will be given new tools that provide more insight into:
How many returns were for items that buyers felt were not as described
How many times buyers reported item(s) not received
Other reasons for buyer-reported issues following a purchase
How other sellers (peers) are performing in the same product niche(s)
The metrics sample shown by eBay suggests that this data will be provided in a visual, easy-to-understand style.
New metrics will improve on old reports like these, which are over-general and texty.
The addition of new detail and clarity in Seller Hub for these metrics areas is designed to enable sellers to identify and address problems that are repeated issues for their buyers.
Changes to eBay Stores
Beginning in late June, store products must be active for 14 days before they can be promoted with discounts using a markdown sale event, to encourage competitive standard pricing.
eBay is also in the process of moving stores to a new URL structure that uses the primary eBay domain (www.ebay.com) rather than the longtime stores subdomain (stores.ebay.com). An eBay store's previous URLs will automatically redirect to its new URL once it is moved. eBay is also adding SSL (https) capability to stores at the same time.
Along with this change more stores functionality, including stores management, sales reports, and traffic reports, will be transitioned into Seller Hub and out of the classic eBay Stores experience. A number of new secondary benefits and discounts for non-eBay services are also being offered to eBay Stores subscribers.
Streamlined and Accelerated Returns
Beginning in July, eBay will make changes to the returns process that buyers experience.
eBay "may" immediately offer prepaid return labels to buyers that initiate a return. In buyer remorse cases, the buyer will pay for this label.
Buyers will be expected to print this label and ship their return within five business days.
Sellers will have two business days following receipt of the return to issue a refund or take further action.
If sellers do not act within two business days of receipt, a refund will be automatically provided to the buyer.
eBay says that this change will significantly shorten the timeline for returns, enhancing buyer satisfaction and reducing the duration of holds on seller funds that can result from service requests from buyers.
Also announced was an automated transition of existing listings to one of several new returns policies. In eBay's 2018 Spring Seller Update, a simplified list of returns options was given. eBay says that in August, listings will automatically be updated to use these new options if sellers do not make updates before then.
All listings will be made to offer one of: no returns accepted, 30-day returns, free 30-day returns, 60-day returns, or free 60-day returns, depending on which of these is most similar to the listing's original terms.
Finally, eBay has announced that sellers can now offer separate returns policies for domestic sales and international sales.
You're a Step Ahead Thanks to inkFrog
This seller update mandates two listing changes that sellers themselves must make—updates to inventory location and the use of eBay product catalog for listings in certain categories. With inkFrog it's easy to make both changes, even to many listings at once. Here's how.
To update the inventory location data for many listings at once, follow these steps:
Click "Listings" to view your eBay listings.
Select "Live," "Sold," "Unsold," or "Scheduled" to access a particular group of listings, or select "Library" to access all of your listings—of any status—at once.
Check individual listings to be updated, or check the box at the top of the left-hand column to select all listings in the category for updating.
Select "Bulk Actions" → "Edit Listings" → "Location" to edit the location for the item(s) in all checked listings at the same time. Any listings that are currently live will be updated on eBay as well.
Use the "Bulk Actions" menu to update location or catalog data for many listings at once.
To update the catalog data for multiple listings, follow the steps above but select "Bulk Actions" → "Edit Listings" → "Product Identifier" in the final step instead.
Remember that catalog data is product-specific, so take care to only bulk-update product identifier data for listings selling the same product(s).
You can also update location or catalog data in your inkFrog profiles, rather than just in your eBay listings. These can then be applied to existing listings, or used as data templates when creating new listings. To edit your profile(s) with new location or catalog data, follow these steps:
Click "Profiles" to view your inkFrog profiles.
Find the profile you'd like to update and click on it to open it.
Scroll through the form and enter new catalog and/or location data for the profile.
Click "Save" to save your profile.
To apply new data from a profile you've just updated to your existing listings, follow these steps:
Click "Listings" to view your eBay listings.
Select "Live," "Sold," "Unsold," or "Scheduled" to access a particular group of listings, or select "Library" to access all of your listings—of any status—at once.
Check individual listings to be updated, or check the box at the top of the left-hand column to select all listings in the category for updating.
Select "Bulk Actions" → "Listing Actions" → "Assign Profile" to apply the settings in the profile to all checked listings at the same time. Any listings that are currently live will be updated on eBay as well.
If you've updated profile(s) with new data, you can apply them easily to update existing listings.
Other sellers may have to dedicate significant time to the changes mandated by the 2018 Summer Seller Update, but inkFrog users will be able to make the changes quickly, and in bulk—just one of the many benefits of being an inkFrog user.
For complete details on eBay's new update, please visit eBay's 2018 Summer Seller Update page.
Posted on June 20, 2018
eBay's 2018 Spring Seller Update continues with changes to bring more buyers and an industry-standard shopping experience to eBay.
inkFrog offers you hundreds of custom eBay listing templates created by professional designers. You may be thinking, however, that you're wary of selling with a template that thousands of other sellers might use.
Not to fear. It's incredibly easy to make any of the inkFrog templates your own. Here's how.
1. Open the Templates Library and Choose a Designer Template
Evaluate the templates with an eye toward how well each layout fits with your store and product needs. Though it can be difficult to see past colors and images in the samples shown, try to think beyond these—all of the colors and images can easily be changed.
Click on the edit button (it looks like a pencil) at the bottom of a template you'd like to customize, to open it for editing. You'll find yourself in the inkFrog template editor.
2. Start Clicking on Things You Want to Change
Nearly everything in an inkFrog template can be customized.
In most cases, starting with the logo is a good idea. Click on the logo, then click on the pencil icon to edit the image used for the logo.
Add your own logo by clicking, then editing, the template's default logo.
Now either enter the web URL of your own logo, or click "inkFrog Library" to select an image from your inkFrog image library or upload an image to be used as your new logo.
Click "Update" once you've entered or selected an image to update the template with your new logo.
Navigate through the template and replace any other images you'd like to replace in just the same way—click, edit, then select or upload a new image.
3. Change the Layout of the Template if Needed
Our templates are built in rows (horizontal sections), and you can move each row up or down to suit change the order in which items appear in the template.
To reorder rows, either click "Layout" in the left sidebar, then hover over a row and click the up or down arrows to move it up or down, or select "Edit" → "Rows" to see a visual representation of each row that can be moved up or down.
Move rows up or down to affect the overall layout of your template.
Note that if you use the second method, all of the content on the template except rows will disappear as you move them around. Select "Edit" → "Elements" and then "Page" in the left sidebar when you are done, to return to normal editing.
4. Update Text to Reflect Your Needs
Click on any text items you'd like to change, then on the edit button on the right to open an easy-to-use text editor enabling you to customize your text.
To edit text, click on it, then click either "TEXT" or the edit button.
Apart from the title and description areas of the template, text areas on the template are there for you to use to describe your own brand, promotions, and policies.
5. Customize the Look of Your Title and Description
You'll find text areas in the template that look like a product title and a product description. When you click on these, you'll see "PRODUCT TITLE" or "PRODUCT DESCRIPTION" at the upper-right of the editor.
You can update the appearance of these text items as well. Click "TEXT" in the right sidebar to edit these, which enables you to select a color, typeface, and size for each text area.
Don't click the edit button (pencil icon) to edit title or description text areas, since they're to be replaced with the product and description fields from your actual listings. Making changes to these with the full editor will prevent this replacement from occurring.
6. Link to Your eBay Store and Other Products
You'll notice that many images in templates have a tag over their upper-left corner showing "img-1," "img-2," or similar labels. Images with these tags are replaced when you list products with your actual images for each listing.
However, you can repurpose any of the images in the template to link to your eBay store or other eBay products instead.
Select items that should link to your eBay store or to your other eBay products. These should usually be images nearer the bottom of your template. If they are tagged with "img" and a number, click the gear icon, then remove the tag to prevent them from automatically being replaced when the template is used for a listing.
You can make images static by removing the "img" tag from them.
After applying this change, edit or replace image in the same way you modified your logo. Then, select each image again and click "HYPERLINK" in the right-hand column, entering the URLs that shoppers should see when they click on the images in question.
Most of the time, these will be links to other products that you sell or to your eBay store.
7. Hyperlink any Remaining Items and Remove Unwanted Items
Use the text editor to hyperlink any remaining items:
Click on the text you'd like to link
Click the edit button to open the text editor
Highlight text that you'd like to hyperlink
Click the link icon in the editor (looks like a link in a chain) to enter the address that shoppers should visit when they click on the text
Then, delete any remaining template elements you don't want to include in your listings:
Click on the item.
Click the trash can icon just above the item to cause it to disappear completely.
With your remaining text linked and unwanted elements removed from the template, you're nearly there!
7. Save Your Custom Template
Now you have a template with your own logo, images, and links, that also automatically adapts to the eBay listings that you create. When you list an eBay item for sale using this template:
Your listing images replace the template images tagged as "img-1," "img-2," etc.
Your listing title and description replace the title and description in the template, while preserving template text style
You're all done. It's time to save your template and use it.
Click "Save" → "Save As" in the navigation bar. Give your template a name, then select the category you'll be using this template with.
Your custom version of the template, now saved, represents your own brand.
Now whenever you list an item in that category, you'll be able to choose your new template in the listing form.
Finding All of Your Customized Templates
To see all of your customized templates at once, perform these steps:
In your inkFrog account, click "Templates" → "Designer Templates" to enter the templates area.
Click "Private" at the upper-right of the templates page to see a list of your customized templates.
You can re-open any of your customized templates for editing by clicking on the edit button at its lower-left, or delete a customized template by clicking on the trash can icon at its lower right.
Custom Templates Make it Easy to Maintain Thousands of Listings
You can customize any number of our designer templates any number of times—to build a library of templates that you can use for all of your products and for every occasion.
Best of all, once you begin to use custom templates for your listings, they're dynamically linked. Uou can edit the appearance of multiple listings at once just by visiting your private library and editing the template(s) that they were listed with.
Changes that you make this way will automatically update all of your linked eBay listings, providing a way to quickly and easily tailor and maintain the appearances of all of your listings—with a minimum of work.
What are you waiting for? It's time to get busy customizing your own templates!
Posted on June 15, 2018
Discover inkFrog's customizable templates and learn how to leverage them to make managing the appearance of your listings a snap!
If you're new to selling on eBay, you've probably heard of Turbo Lister, once recommended to new sellers in thousands of books and articles as the way to manage multiple product listings on eBay.
Unfortunately, eBay ended support for Turbo Lister in 2017, and the Turbo Lister home page says that Turbo Lister is no longer offered. You can still find places to download it, but should you?
Here are some key things to think about:
eBay's long-term plan is to retire all support for Turbo Lister
Support for Turbo Lister is now spotty at best
Turbo Lister feels and works like old software that's getting older
The takeaway? If you're not already tied to Turbo Lister, it's not best way of getting off on the right foot any longer. Even if you're just beginning, you need a replacement for Turbo Lister.
inkFrog Is the Best Replacement for Turbo Lister
With the end of Turbo Lister in sight, there's only one real replacement: inkFrog. inkFrog does everything that Turbo Lister did, managing a library of eBay templates, active listings, and past listings for you.
But beyond this, no other Turbo Lister replacement can:
Be used for free—just like Turbo Lister—for up to 10 ongoing listings
Import inventory directly from CSV data files
Offer a compelling combination of ready-made, customizable, and bespoke template options
Support your fulfillment workflow with printable address label and invoice templates
Enable you to provide accounts to your employees and staff as you grow
Provide one-on-one training and support all along the way
This combination of features is found only at inkFrog.
With inkFrog you'll create listings, manage orders, and rely on customizable templates.
inkFrog Grows With You, Year After Year
inkFrog enables you to avoid impractical fees early on, expanding with you even once you have thousands of products and listings live. With inkFrog, you'll:
Start small, paying nothing until you get your business off the ground
Add multiple marketplaces and selling platforms
Add employees and get them working for you in inkFrog, too
Expand your inventory at will, with inkFrog managing an unlimited number of listings
Get personal assistance from day one
Only inkFrog is just like Turbo Lister once was—free at first, yet able to scale without limits—while adding deep support and enabling sellers to synchronize their activity across multiple selling platforms.
Ready to get started on eBay with the best Turbo Lister replacement?
You've found it. Let's get started!
Posted on June 12, 2018
With Turbo Lister facing retirement, you need a capable replacement. inkFrog does everything that Turbo Lister did—but is better in every way.
Over time as you grow, the list of images that you have on file in inkFrog can grow to epic proportions.
Managing your image library carefully may seem like a secondary task, behind creating new listings and fulfilling orders, but investing time to organize your images now can save you loads of frustration in the future.
Name inkFrog Images So That They're Easy to Find
Before uploading or importing images, name them carefully so that they're easy to find later on.
One way to do this is to name each image using a combination of your product SKU number and the view shown in the image. For example:
All of the images above are for the product in your inventory with SKU number 923483, and each view is clearly labeled.
Another popular alternative is to name images using their product the make and model:
This method also enables you to find images quickly and easily, as well as to quickly search for a manufacturer (in this case, "Citizen") to see all images for your products from a particular manufacturer.
Name your images using product SKUs or a make and model.
If you already have a library of automatically-imported images inside inkFrog, you can still use the naming techniques just described. Set aside an hour or two to rename them, following these steps:
Visit the "Images" area of your inkFrog account.
Check the image(s) that you'd like to rename.
Select "Bulk Actions" → "Rename Images."
Enter new names for each image in the list, then click "Save."
This method makes renaming your images for fast discovery a quick and painless task.
If you already have images in your library, you can bulk rename them quickly.
Importing New Images
There are several ways to add more images once you're ready to begin managing listings from inkFrog. In the "Images" area of your inkFrog account:
Click the "Upload" button to bulk-upload images from your browser, or
Select "Import" and then "From Dropbox" to import images from a Dropbox folder, or
Select "Import" and then "From URLs" to import images already stored online
In general, the upload and Dropbox import options are easier to use for larger numbers of images. Dropbox is the best choice for very large collections, since it runs in the background and doesn't require attention. To import from Dropbox, follow these steps:
Create a folder in your Dropbox for your images.
Save, edit, and name your images there.
When you're ready, select "Import" → "From Dropbox" inside inkFrog.
Authorize inkFrog to access your Dropbox account.
Browse to your Dropbox folder.
Either check the box at the top of the list to select all images or select your images one by one.
Click "Import Selected" to import the images into your inkFrog image library.
Import large numbers of pre-named images from your Dropbox storage.
Organizing Images in Folders
For very large image libraries or in other circumstances in which more organization is needed, you can also create folders for your images in inkFrog. To create a new folder, follow these steps:
Visit the "Images" area of your inkFrog account.
Click the folders drop-down list (on the far left).
Click "Manage Folders."
Click "Add new folder."
Enter a name for your new folder.
Click "Add folder" to create a new folder with this name.
Click "Add new folders" in the "Manage Folders" area to create folders.
Once you've created a new folder, move images into it by following these steps:
Check the image(s) that you'd like to move.
Select "Bulk Actions" → "Move to folder."
Select the folder to which you'd like to move the selected images.
Click "Move Images" to move them.
With these techniques, you can manage thousands or even tens of thousands of images and keep them well-organized, easy to group, and easy to find.
Finding Your Images
If you've used the SKU or make and model method(s) for naming your images, they're easy to find inside inkFrog. Either from the "Images" area of your inkFrog account, or in the "Add Images" view as you create listings, do the following:
Enter the SKU, make, or model for the image(s) you're looking for.
The list of images shown will be filtered to include just those with matching SKU, make, or model information—so that you can quickly find and edit them, file them elsewhere, or include them in your listing.
When your images are well-named and organized, they're incredibly easy to find.
If you've named your images well, you'll always have exactly the images you're looking for, available just by entering obvious product information that's a part of your listing workflow.
Keep Your Images Organized Going Forward
Using one or a combination of these techniques, you can keep your inkFrog image library organized and easy to search.
It's a small investment in time early on that will pay dividends later—as your listing volume and product line grow!
Giving a third party access to your eBay selling account is no small thing.
After all, you're on the hook for any listings that you create, sales that you make, and messages that you send—so it's only fair that you want to know exactly what InkFrog does when you try it out.
Here's what you can expect.
Your Listings Will Be Imported
After you sign up, which involves connecting your eBay account to inkFrog, all of your eBay listings will be imported and made available to you inside your inkFrog account.
You'll find current listings under "Listings" → "Live"
You'll find sold listings under "Listings" → "Sold"
You'll find unsold listings under "Listings" → "Unsold"
You'll find scheduled listings under "Listings" → "Scheduled"
You'll see a bucket of all imported listings of any status under "Listings" → "Library"
You'll see all of your listing images in the "Images" area
Importing your listings doesn't change them or alter their status in any way on eBay; inkFrog is simply also making them available to you inside inkFrog.
Your eBay listings will be imported into inkFrog and categorized shortly after you sign up.
A Banner Will Be Added When You Create or Edit Listings with InkFrog
From the start you'll have be able to create new eBay listings or edit your existing eBay listings using inkFrog.
A small banner will be added to the bottom of any new listings that you create or existing listings that you edit, to show shoppers that you're able to provide the enhanced levels of customer service commonly associated with inkFrog sellers.
Users who upgrade to a paid inkFrog subscription can disable this message in the "Settings" → "Marketing" area of their inkFrog account.
You'll Be Able to See and Manage Your eBay Activity from inkFrog
After singing up, you'll find that you don't need to do anything else to be able to track and manage your eBay sales activity from inside inkFrog.
Your inkFrog dashboard will import your activity and immediately begin to display metrics.
Your inkFrog dashboard will automatically track your sales and sales totals. The statuses of your listings—live, sold, unsold, paid, shipped, and so on—will automatically be updated in the "Listings" area of your inkFrog account.
You'll also see and be able to respond to new messages from the eBay message center using inkFrog.
You can also start using inkFrog for your messaging right away.
inkFrog Will Enhance Your Seller Communication
By default, after you sign up inkFrog will begin to send nicely formatted messages to your buyers:
When you make a sale (confirmation email)
When you ship a product (tracking email)
These messages add professionalism to your selling activity and shoppers generally appreciate them. If you'd like to see samples or disable them, you can do so from within the "Settings" → "Marketing" area of your inkFrog account.
Kick the Tires and Then Get Rolling
So that's it—everything that will happen when you try inkFrog—but of course that's a lot. As you can see, inkFrog has been designed so that when you try it, you hit the ground running
Your library of listings and images is automatically imported and begins to track your eBay activity. You can immediately respond to eBay messages from within inkFrog. And your seller communication is improved for you unless you choose to disable it.
You can still manage your sales from eBay, for example by using Seller Hub, but you can also start testing the same workflows in inkFrog right away, so that you can see just how much inkFrog will improve your effectiveness.
From there, you can begin to try new inkFrog templates, creating listings with inkFrog, connecting your other stores and selling channels, and customizing your inkFrog configuration and workflows.
Now you know what happens from the moment you sign up for inkFrog and connect your eBay account. Sound good? Then what are you waiting for? Try it today!
Posted on June 07, 2018
If you're new to inkFrog, you may be wondering just what it will do once you've given permission to access your eBay account. Here are the details.
If you're just starting out, e-commerce can be confusing. Really confusing. There are dozens of "platforms" and "marketplaces," and even if you stick to the biggest, you'll hear that you ought to at least sell on:
Your own website
eBay and Amazon have different audiences, so you need both. And since you need a website to brand-build, rank in search, and reach non-marketplace customers, you probably also need something like Shopify or BigCommerce.
This all sounds like an awful lot of work because it is. Say you create an eBay store. And an Amazon store. And a Shopify store. This means you need to:
List each product that you sell in three different places. Sell 50 products? Create 150 listings. Sell 500 products? Now it's 1,500 listings.
Process orders in several places. You'll log into three different websites and use three different systems each day just to keep orders shipping.
Survive inventory madness. If you have nine of something to sell, do you list three on each platform and hope for the best? Or do you list nine in each place and hope you don't receive 27 orders?
Update everything in three different places. Product updates. Restocking. New listings. Pricing. Policies. Will you really make every single change in three places? Are there three of you?
On top of it all, there are these other services, like inkFrog, that seem to do something... important. But what? And how does this something relate to the many-platforms problem?
How inkFrog Works (The Big Picture)
Let's get back to that problem. You've opened an eBay store, an Amazon store, and a Shopify store, and you feel so overwhelmed that a booth at the craft fair is starting to make more sense.
Here's how inkFrog relates to this problem: inkFrog solves it. inkFrog enables you to sell through one or several storefronts without multiplying your work.
It's true that thousands of eBay-only sellers use inkFrog to manage their listings. inkFrog's software is more convenient and powerful than eBay's own tools for creating professional listings and templates, managing inventory levels, and fulfilling orders.
But the larger purpose of inkFrog is to solve the many-platforms problem. After creating an inkFrog account, you can:
Link your eBay, Amazon, Shopify, and other stores to inkFrog
Manage inventory levels on all of them from inkFrog
Manage all of your eBay listings from inkFrog
See and process all of your orders in inkFrog
Tell inkFrog how your listings, inventory, and orders should interact across all your stores
Use inkFrog to manage and fulfill orders for all of your sales channels.
By using inkFrog, you make eBay, Amazon, and Shopify your storefronts, not your life. Your actual business and all of your master lists live in inkFrog.
The products you carry
Information and pricing for each of them
Your actual inventory levels
Templates for your listings
Your orders—both placed and already fulfilled
Overall metrics about your business
Since this is what inkFrog is for, inkFrog makes it easy to manage all of this in one place, interacting with eBay, Amazon, Shopify, and other platforms for you, to keep everything simple, tidy, and humming along.
How inkFrog Works (The Nitty-Gritty)
Let's get more detailed. Here's what the process looks like:
You create an inkFrog account. You link your eBay store to inkFrog as a part of the signup process.
Inside inkFrog, under "Store Connector," you click "Add a Store." You do this once for each online store you have—Shopify, BigCommerce, Amazon, Highwire, and soon Volusion or Magento as well.
You configure these inside inkFrog, making rules about how each figures into your business—rules for restocking, for products, listings, and prices, and for creating listings for new products.
Each time you add a store, your products there are imported—added to your master inkFrog lists—so that in the future you can manage that product, its listings, and its orders from within inkFrog.
This makes your life a lot easier:
The "Profiles" area of your inkFrog account becomes the core of your business—your product line and policies.
All your active listings for customers, on each store, are managed in the "Listings" area. This feeds the public-facing part of your business—what customers see and purchase on your storefronts.
All your listing templates and product images live in the "Templates" and "Images" areas.
All of your eBay customer messaging is handled in the "Messages" area of your inkFrog account.
Manage assets like images—for all of your stores—in one place.
Isn't Plain Language Great?
That's what inkFrog is for.
Yes, inkFrog is a great eBay listing tool that offers hundreds of professionally designed eBay listing templates. But it's also the solution to a bigger problem.
You get to manage your business and multiple storefronts from one place. You see and process orders, respond to customers, create listings, and manage inventory simply and automatically—for each of your stores—without logging in elsewhere.
inkFrog makes e-commerce make sense. Make sense? So give it a whirl already—click here and try it!
Posted on June 05, 2018
What does inkFrog actually do? Like, in clear terms? Here's the answer.
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